25 articles in "アナリティクス" — sorted by importance and recency
Safari's New MCP Server Enables AI Debugging For SEO And CWV
Apple's WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO (Search Engine Optimization) and CWV (Core Web Vitals). This new feature allows web developers to e
Introducing new AI performance reports in Search Console
New Search Generative AI performance reports have been added to Google Search Console. These include dedicated reports for Search and Discover to help understand your site's visibility within generati
ChatGPT's Increased Links Result in 150% Boost in Referral Traffic
New data from Similarweb indicates that since ChatGPT started surfacing more prominent links to brands, referral traffic has increased by 150%. Additionally, pageviews per visit rose by 24%, and time
Recap of Google I/O 2026: New Search Features and Ads
A summary of new features and changes announced at Google I/O and Google Marketing Live in May 2026. Google introduced the 'Intelligent Search Box' and unveiled AI Mode powered by Gemini 3.5 Flash. Ne
Search Ranking Volatility Ahead of Google I/O 2026
On May 19, 2026, search forums noted increased volatility in search rankings ahead of Google I/O. Google added markdown files to its help documentation, but stated these are not used for search. Addit
Google Ads Teases New Dashboards Powered By Gemini
Google teased the announcement of new dashboards powered by Gemini at Google Marketing Live. This tool is designed for data visualization, analysis, and export, offering an interactive view of data. U
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritizatio
The Web Is Eating Itself And Your Metrics Look Fine
The article discusses three mechanisms explaining strange AI search behavior: source bias, retrieval collapse, and model collapse. These mechanisms help understand the phenomenon of the web eating its
Facebook Analytics for Small Business Success
For small businesses, Facebook is not just a social network but a critical growth engine. Over two billion people use it daily to find local companies. This article discusses how Facebook's analytics
FreakOut Partners with True Data to Enhance Ad Delivery and Analytics
FreakOut has partnered with True Data to launch solutions for ad delivery and purchase analytics. This allows advertisers to utilize data for more effective ad operations. The new tools enhance target
Unlock deeper insights for YouTube brand campaigns
New features on YouTube will make it easier for advertisers to prove the effectiveness of their brand campaigns. This allows for deeper insights into results that matter to advertisers, potentially im
Google's AI Performance Reports: How Impressions are Counted
John Mueller from Google explained how impressions for web pages are counted within Google's generative AI features. A link to your site must be shown in AI Overviews or AI Mode for it to count as an
Bing Webmaster Tools May Support More Country Reporting
Bing Webmaster Tools plans to expand its country filter. Currently, only 11 countries are reported, but Fabrice Canel from Microsoft mentioned they are considering adding more countries. This would al
Why GSC Impressions Are Up But Traffic Is Falling
The rise in GSC (Google Search Console) impressions despite falling traffic can often be attributed to changes in SERPs, AI features, irrelevant rankings, or new content indexing. Understanding these
Enhancing Performance Measurement Techniques for AI Search
This article discusses techniques for measuring the performance of AI (Artificial Intelligence) search. It introduces methods to assess its impact on revenue beyond traditional click data. This helps
Google Analytics Adds Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics (GA). This integration brings local metrics like calls and directions into GA reports, allowing business owners
Microsoft Advertising to Update UTM Auto-Tagging on September 2
Microsoft Advertising has announced an update to UTM (Urchin Tracking Module) auto-tagging starting September 2, 2026. This change will enhance how campaign performance is measured in third-party anal
How to Utilize GSC’s New AI Overview Reporting
Google Search Console (GSC) has introduced a new AI Overview reporting feature, showing which pages appear in AI Overviews, AI Mode, and Discover. By utilizing this data, users can better understand s
Google Tests AI Search Reports in Search Console
Google is testing controls and reports for AI Search visibility in Search Console. This includes AI-specific impressions data for some UK sites. AI search is becoming a crucial factor for users lookin
unerry Launches OOH Advertising Measurement Service Covering Outdoor, Transit, and Retail Signage
unerry has launched a new measurement service for out-of-home (OOH) advertising. This service targets ads in transit and retail environments, providing tools to measure visibility and effectiveness. A
Breaking Social Out of the Marketing Silo
Social data is often undervalued within businesses, and when it remains siloed in the marketing department, its potential is lost. Utilizing social data can strengthen overall business strategies.
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated its Ads help documentation stating that 'Primary conversion actions not used for optimization may be used to enhance predictions.' It's unclear if this is a change in functionality or j
Introducing Weekly and Monthly Views in Search Console
Analyzing search traffic trends is vital in SEO, but daily data can obscure the bigger picture. Google has introduced weekly and monthly views in Search Console, helping users understand long-term gro
When Marketing Leaders Can’t Explain Search Performance
The article discusses how marketing leaders can translate search metrics into business outcomes, create sharper reports, and strengthen executive confidence. It emphasizes the importance of understand
How Sprout Social Approaches Social Intelligence
Sprout Social believes the true value of social media data is not in retrospective reports or passive marketing dashboards. Social intelligence involves actively leveraging data to gain insights for s