22 articles in "アナリティクス" — sorted by importance and recency
Recap of Google I/O 2026: New Search Features and Ads
A summary of new features and changes announced at Google I/O and Google Marketing Live in May 2026. Google introduced the 'Intelligent Search Box' and unveiled AI Mode powered by Gemini 3.5 Flash. Ne
Recap of New Features from Google Marketing Live 2026
At Google Marketing Live on May 21, 2026, Google announced new ad formats and features. Conversational discovery ads and highlighted answer ads will be added in AI mode, along with shopping ads and a
Google Unveils Ask Advisor Integrating Ads and Analytics Advisors
Google has announced a new AI assistant called Ask Advisor, which integrates Google Ads Advisor and Google Analytics Advisor. Ask Advisor works across Google's products to provide personalized recomme
Sales via LINE Increased by 135%: How Data Integration Enabled One-to-One Service
Jupiter Shop Channel successfully increased sales via LINE by 135% by integrating the app measurement tool 'Adjust' with the LINE CRM tool 'Ligla'. Amid challenges of fragmented behavioral data across
Transform Data into Decisions with Unified Measurement
Google has announced the integration of Meridian, its open-source Marketing Mix Modeling (MMM), into Google Analytics, along with the introduction of Future Long-Term Conversions. This enhancement wil
Search Ranking Volatility Ahead of Google I/O 2026
On May 19, 2026, search forums noted increased volatility in search rankings ahead of Google I/O. Google added markdown files to its help documentation, but stated these are not used for search. Addit
GA4 Tracks AI Assistant Traffic, FAQ Rich Results Disappear
Google Analytics 4 (GA4) now tracks AI assistant traffic, while FAQ rich results have been removed, potentially impacting search results. Additionally, Ahrefs is testing schema, and Condé Nast is plan
Google Search Volatility, New Video Ads Feature, and More Updates
On May 14, 2026, search forums reported significant volatility in Google search rankings. Additionally, a new video creation button has been added to Google Ads, and Google Analytics now tracks traffi
Google Analytics Adds AI Assistant Traffic Measurement Feature
Google has added a new AI Assistant traffic measurement feature to GA4 (Google Analytics 4). This feature allows tracking of traffic from AI chatbots like ChatGPT, Gemini, and Claude. A new 'AI Assist
Missing Data in Google Discover Performance Report
Between May 7 and 8, 2026, Google Discover experienced a data logging issue affecting its performance report. Users may notice a decrease in clicks and impressions during this period. This issue does
Google Ads Teases New Dashboards Powered By Gemini
Google teased the announcement of new dashboards powered by Gemini at Google Marketing Live. This tool is designed for data visualization, analysis, and export, offering an interactive view of data. U
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritizatio
Breaking Social Out of the Marketing Silo
Social data is often undervalued within businesses, and when it remains siloed in the marketing department, its potential is lost. Utilizing social data can strengthen overall business strategies.
Microsoft Clarity Now Shows Grounding Queries Behind AI Citations
Microsoft Clarity can now display grounding queries that reveal how AI engines decompose intent. This feature is platform-agnostic and helps in understanding AI behavior.
Hakuhodo Starts Connection with Google Audience Insights API
Hakuhodo has started a system connection with Google's Audience Insights API. This API provides data to understand user interests and behaviors, aiding in optimizing marketing strategies. It is expect
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget
Incrementality testing alone is insufficient for optimizing your paid media budget. This post explains how MER (Media Efficiency Ratio), incrementality, and attribution work together, highlighting the
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated its Ads help documentation stating that 'Primary conversion actions not used for optimization may be used to enhance predictions.' It's unclear if this is a change in functionality or j
Introducing Weekly and Monthly Views in Search Console
Analyzing search traffic trends is vital in SEO, but daily data can obscure the bigger picture. Google has introduced weekly and monthly views in Search Console, helping users understand long-term gro
When Marketing Leaders Can’t Explain Search Performance
The article discusses how marketing leaders can translate search metrics into business outcomes, create sharper reports, and strengthen executive confidence. It emphasizes the importance of understand
How to Measure SERP Visibility Webinar Insights
Rankings can be misleading. This webinar covers the concept of search engine results page (SERP) and AI visibility, explaining how new features impact brand perception online. It aims to help develop
Key Metrics Ads Managers Should Watch in GA4 Exploration Reports
The article explains six key metrics that ads managers should focus on in GA4's exploration reports. By analyzing specific data deeply, ads managers can enhance their advertising efficiency. It also i
Add IPv6 Support to Your Server-side GTM Load Balancer
Google Cloud has added IPv6 support to the server-side Google Tag Manager (GTM), allowing tagging endpoints to be accessible via IPv6 instead of only IPv4. The management of frontend certificates has