31 articles in "アナリティクス" — sorted by importance and recency
Google Platform Properties Now Fully Live Globally
Google has officially launched Platform Properties globally, enabling content creators to monitor how their content performs across external platforms (Instagram, TikTok, X, YouTube) within Google Sea
Google Ads Performance Max Product Reporting Now Uses All Networks
Google Ads updated its Performance Max product reporting on June 15, 2026, now using data from all Performance Max networks. Previously, product performance metrics were only available for Search netw
Safari's New MCP Server Enables AI Debugging For SEO And CWV
Apple's WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO (Search Engine Optimization) and CWV (Core Web Vitals). This new feature allows web developers to e
Introducing new AI performance reports in Search Console
New Search Generative AI performance reports have been added to Google Search Console. These include dedicated reports for Search and Discover to help understand your site's visibility within generati
Recap of Google I/O 2026: New Search Features and Ads
A summary of new features and changes announced at Google I/O and Google Marketing Live in May 2026. Google introduced the 'Intelligent Search Box' and unveiled AI Mode powered by Gemini 3.5 Flash. Ne
Google Ads Teases New Dashboards Powered By Gemini
Google teased the announcement of new dashboards powered by Gemini at Google Marketing Live. This tool is designed for data visualization, analysis, and export, offering an interactive view of data. U
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritizatio
Microsoft Advertising が AI可視化やPerformance Max試験機能を追加し、広告運用の「見える化」と段階的検証に注力。一方、Google は Target CPA/ROAS キャンペーンの積極化で効率最適化を優先。両社ともAI自動化を推し進めるものの、Microsoft は透明性・検証プロセスを、Google は成果達成速度を重視する傾向が顕著。広告主は各プラットフ
AI's Impact Outrunning Measurement: Attribution and Trust Challenges in H1 2026
In H1 2026, AI's impact has outpaced measurement capabilities. Indig's data reveals shifts in agent adoption and a growing split between passive and active AI models, creating attribution challenges f
Why AI Recommends Your Competitor: The Role of Synthesis in Brand Selection
Search Engine Journal highlights why AI systems recommend competitor brands, centering on the concept of 'synthesis'—the integrated combination of information signals. The article emphasizes that for
Google Ads Launches Lead Journey Mapping Visual Tool for Lead Gen Campaigns
Google Ads launched Lead Journey Mapping, a new visual drag-and-drop tool for lead generation advertisers. It enables mapping of the complete customer journey from website visits through contact form
Google Ads Updates Conversion Tracking Status Overview
Google Ads has updated the conversion actions overview statuses in its user interface. New statuses like 'Misconfigured', 'Awaiting Conversions', and 'Removed' have replaced the old ones such as 'Inac
The Web Is Eating Itself And Your Metrics Look Fine
The article discusses three mechanisms explaining strange AI search behavior: source bias, retrieval collapse, and model collapse. These mechanisms help understand the phenomenon of the web eating its
Facebook Analytics for Small Business Success
For small businesses, Facebook is not just a social network but a critical growth engine. Over two billion people use it daily to find local companies. This article discusses how Facebook's analytics
FreakOut Partners with True Data to Enhance Ad Delivery and Analytics
FreakOut has partnered with True Data to launch solutions for ad delivery and purchase analytics. This allows advertisers to utilize data for more effective ad operations. The new tools enhance target
Unlock deeper insights for YouTube brand campaigns
New features on YouTube will make it easier for advertisers to prove the effectiveness of their brand campaigns. This allows for deeper insights into results that matter to advertisers, potentially im
Google's AI Performance Reports: How Impressions are Counted
John Mueller from Google explained how impressions for web pages are counted within Google's generative AI features. A link to your site must be shown in AI Overviews or AI Mode for it to count as an
Why GSC Impressions Are Up But Traffic Is Falling
The rise in GSC (Google Search Console) impressions despite falling traffic can often be attributed to changes in SERPs, AI features, irrelevant rankings, or new content indexing. Understanding these
Google Analytics Adds Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics (GA). This integration brings local metrics like calls and directions into GA reports, allowing business owners
Microsoft Advertising to Update UTM Auto-Tagging on September 2
Microsoft Advertising has announced an update to UTM (Urchin Tracking Module) auto-tagging starting September 2, 2026. This change will enhance how campaign performance is measured in third-party anal
How to Utilize GSC’s New AI Overview Reporting
Google Search Console (GSC) has introduced a new AI Overview reporting feature, showing which pages appear in AI Overviews, AI Mode, and Discover. By utilizing this data, users can better understand s
unerry Launches OOH Advertising Measurement Service Covering Outdoor, Transit, and Retail Signage
unerry has launched a new measurement service for out-of-home (OOH) advertising. This service targets ads in transit and retail environments, providing tools to measure visibility and effectiveness. A
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated its Ads help documentation stating that 'Primary conversion actions not used for optimization may be used to enhance predictions.' It's unclear if this is a change in functionality or j
Introducing Weekly and Monthly Views in Search Console
Analyzing search traffic trends is vital in SEO, but daily data can obscure the bigger picture. Google has introduced weekly and monthly views in Search Console, helping users understand long-term gro
Data Analysis Foundations: AI and Human Roles in Problem Definition and Hypothesis Building
This article explains the critical importance of problem definition and issue framing in marketing analytics. To convert vague business concerns—such as declining valuable customers—into concrete solu
81.7% of BNPL Users Have Experienced AI-Driven Purchasing
A survey by Net Protections reveals that 81.7% of BNPL (Buy Now, Pay Later) users have experienced AI-driven purchasing. The data demonstrates the growing penetration of AI technology in e-commerce an
Marubeni I-DIGIO Launches LLM-Powered Data Analytics Platform 'MAIDOA AI ASSIST' in September
Marubeni I-DIGIO will launch 'MAIDOA AI ASSIST,' an LLM-powered data analytics platform, starting September 1, 2026. The service leverages large language models to help enterprises analyze their data
Why brands need a unified social and media intelligence strategy
Brands traditionally monitored social networks and major news sites for consumer conversations. Today's landscape extends to TikTok trends, AI-generated articles, subreddits, and podcasts. This articl
Google Releases Data Comparing Gemini & AI Mode Usage Against American Daily Activities
Google has released a new "AI & Economy" report that compares how Gemini and AI Mode are being used against how Americans spend their time in daily life. The report provides data and statistics on use
Automatic Page View Redispatch in Server-Side GTM After Consent Granted
This technical article explains how server-side Google Tag Manager (SGTM) automatically redispatches page_view and conversion events to the SGTM endpoint when user consent transitions from denied to g
Join Google Ads And GA4 Data In Google BigQuery
Guest post demonstrating how to build a data pipeline on Google Cloud Platform using R language to join Google Ads and Google Analytics 4 data together in BigQuery. The author advocates for R as a pro