Focus on how impressions are counted in Google's AI performance reports.
Google's AI Performance Reports: How Impressions are Counted
Original: Google: When AI Performance Reports Count Impressions
Importance: AIパフォーマンスレポートのインプレッション計算方法は、マーケティング活動に影響を与えるため。
Summary
John Mueller from Google explained how impressions for web pages are counted within Google's generative AI features. A link to your site must be shown in AI Overviews or AI Mode for it to count as an impression. Just a favicon will not count unless it links to a page. This logic applies to the AI performance reports in Google Search Console, which has recently expanded access, increasing interest in these metrics.
Key Points
- How impressions are counted in AI features
- Links must be displayed to count
- Favicon alone does not count
- Recent expansion of access to AI reports
View developer summary
In Google's AI performance reports, impressions are counted only when a link to your site is shown in AI Overviews or AI Mode. A favicon alone does not count unless it links to a page, and impressions are counted only when users 'activate' the link. This aligns with the documentation in Google's Performance report.
Source: https://www.seroundtable.com/google-ai-performance-report-count-impressions-41564.html
Outlet: Search Engine Roundtable
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