Microsoft Advertising が AI可視化やPerformance Max試験機能を追加し、広告運用の「見える化」と段階的検証に注力。一方、Google は Target CPA/ROAS キャンペーンの積極化で効率最適化を優先。両社ともAI自動化を推し進めるものの、Microsoft は透明性・検証プロセスを、Google は成果達成速度を重視する傾向が顕著。広告主は各プラットフ
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Google Search Volatility, AI Leadership Shake-Up & August 17 Bidding Update
August 6, 2026: Google Search is experiencing significant ranking volatility, with SEO community reporting what appears to be an unconfirmed major algorithm update. Separately, Google announced major
Google Denies Reddit Preference in Search; Google Assistant Mobile Shutdown Set for September 4
Google confirms that Reddit receives no special preference in Google Search or Google AI Search rankings. Google Assistant will be discontinued on mobile devices on September 4, 2026, replaced by Gemi
ecforce AI Launches MCP Integration Feature for Third-Party Tool Connectivity
ecforce AI has launched its MCP integration feature, enabling seamless connectivity with external AI tools. MCP (Model Context Protocol) is a standard protocol for secure data and context sharing betw
81.7% of BNPL Users Have Experienced AI-Driven Purchasing
A survey by Net Protections reveals that 81.7% of BNPL (Buy Now, Pay Later) users have experienced AI-driven purchasing. The data demonstrates the growing penetration of AI technology in e-commerce an
Google Ads Testing Anchor Text Links & New Features; August Search Volatility Report
Daily recap from Search Engine Roundtable forums covering multiple Google developments. Google is testing keyword-rich anchor text hyperlinks in sponsored ad descriptions—clicking these links directs
TBWA HAKUHODO Declares '3 Disruptions' Strategy on 20th Anniversary
TBWA HAKUHODO marks its 20th anniversary by announcing a strategic commitment to '3 Disruptions.' The agency declares its intent to fundamentally transform existing business models and industry practi
Why AI Recommends Your Competitor: The Role of Synthesis in Brand Selection
Search Engine Journal highlights why AI systems recommend competitor brands, centering on the concept of 'synthesis'—the integrated combination of information signals. The article emphasizes that for
AnyMind Group Launches AIエージェント 'AnyAI Agent'
AnyMind Group has released a new AI agent called 'AnyAI Agent.' However, the source material lacks detailed information about the specific features and marketing applications of this AI agent. AnyMind
Google's Documentation Refresh Offers SEO Lessons for Content Updates
Google has refreshed its official documentation, offering practical insights for SEO content updates. The article examines how Google's own documentation improvements—including information structure,
Yagaedo's GEO/LLMO Strategy Revealed: Branding in the AI Search Era
Yagaedo has disclosed its GEO (Search Engine Optimization) and LLMO (Large Language Model Optimization) strategies to succeed in the AI search era. As ChatGPT and similar AI chatbots become mainstream
Criteo's Agentic Commerce Reshapes Ad Decision-Making via ChatGPT Pilot
Criteo presented 'Agentic Commerce' strategy at a May 2026 event, explaining how AI agents reshaping purchasing touchpoints force advertisers to rethink ad delivery decisions. Key examples include Cha
Understanding Meta Ads Asset Structure and Business Portfolio Architecture
Anagrams explains Meta Ads asset structure and business portfolio hierarchy to address common pain points: account access handoff failures and insufficient partner permissions. By understanding the co
Google's AI Overview Opt-Out Rolling Out, Top Stories Now Included
Google is rolling out its AI Overview opt-out feature as Top Stories now appear within AI Overviews. Publishers can now measure how their content is handled in AI-generated summaries and decide whethe
Google May Treat Spammed Search Box Pages As A Site Quality Issue
Google announced it may treat spammed search box pages as a site quality issue, handling them similarly to hacked sites. Search box pages are pages containing search functionality allowing users to se
OpenAI Testing ChatGPT Business Agent Ad Campaign Type
OpenAI is testing a new ad campaign type called 'Agent' that directs users into a ChatGPT-powered business agent conversation instead of sending them to a website. The agent scrapes the advertiser's w
Google Local Service Ads Introduces D-U-N-S Number Verification Requirement
Google is requiring D-U-N-S numbers (business identification numbers) for verification of some advertisers using Local Service Ads in the US. The change affects only select verticals and applies to ne
Opt Integrates Generative Creative Feature into Production Solution
Japanese digital marketing company Opt has implemented an AI-powered generative creative feature into its production solution. The capability automatically generates unexplored creative variations to
Entity Mapping Works On Google. Does Any Of It Reach ChatGPT?
A Search Engine Journal article explains that on-site entity mapping (structured information architecture) influences Google's Knowledge Graph while failing to reach ChatGPT-style language models. Lan
How influencer follower count affects audience expectations
Influencer marketing campaigns traditionally relied on a simple playbook: select the account with the highest follower count within budget. This article examines how follower count alone doesn't guara
Google Platform Properties Now Fully Live Globally
Google has officially launched Platform Properties globally, enabling content creators to monitor how their content performs across external platforms (Instagram, TikTok, X, YouTube) within Google Sea
How Perplexity Actually Picks Sources: What Live Answer Stream Reveals
This article examines how the AI search engine Perplexity selects and prioritizes sources when answering queries. By analyzing the live answer stream (the real-time generation process from question to
Google Ads Launches Lead Journey Mapping Visual Tool for Lead Gen Campaigns
Google Ads launched Lead Journey Mapping, a new visual drag-and-drop tool for lead generation advertisers. It enables mapping of the complete customer journey from website visits through contact form
Google Clarifies SEO Impact of CMS-Injected Random URLs in HTML
Google's John Mueller has explained the SEO implications of random URLs that CMS platforms automatically inject into web page HTML. Some content management systems embed hidden links or code for track
Heavily AI-Flagged Pages Still Rank in Google's Top 10 Results
Analysis shows AI detector scores correlate with lower search rankings and fewer indexed pages, yet heavily AI-flagged content still appears in Google's top 10. The data suggests that while high AI de
How to Build a Brand Newsroom: Social Media Strategy Guide
According to Sprout Social's Q1 2026 Pulse Survey, most people now get their news from social media and increasingly prefer social channels over traditional media. This practical guide explains how br