46 articles in "SEM/リスティング" — sorted by importance and recency
Google Search Volatility, AI Leadership Shake-Up & August 17 Bidding Update
August 6, 2026: Google Search is experiencing significant ranking volatility, with SEO community reporting what appears to be an unconfirmed major algorithm update. Separately, Google announced major
Google AI Search Sends Billions of Clicks, Publishers Consider Blocking Google
This week's search news highlights that Google sends billions of clicks to websites weekly via AI search. Major publishers are seriously considering blocking Google Search entirely. Google's revenue r
Latest Updates on Google 7/11 Update and Advertising Features
On July 11, 2026, Google Search ranking volatility was noted, dubbed the '7-Eleven update.' Bing announced it doesn't implement one-off search penalties. Google Images celebrated its 25th anniversary
Google Ads Performance Max Product Reporting Now Uses All Networks
Google Ads updated its Performance Max product reporting on June 15, 2026, now using data from all Performance Max networks. Previously, product performance metrics were only available for Search netw
Agentic Commerce Changing Google Ads in 2026
The rise of agentic commerce means AI agents provide buyers with 3 to 5 options. Businesses must adapt to this new environment in Google Ads. It's crucial to consider strategies that ensure inclusion
Google to Remove Third-Party Rates Feature for Hotel Ads on Sept. 30
Google announced it will discontinue the third-party rates feature for hotel ads after September 30, 2026. From this date, hotel ad campaigns will stop serving ads across all inventory. Affected hotel
Google's Limited Ad Serving Update Raises Questions About Advertiser Qualification
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals related to user reports, identity, and Search ad eligibility, which may impose stricter standards on adve
Google Ads Expands Financial Advertiser Verification Across 24 European Markets
Google has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets, effective July 23, 2026, aimed at preventing scams. Affected countries include Austria,
New Security Tasks Summary Tab Added to Google Ads
Google Ads has introduced a new summary tab that displays completed and pending security tasks. As security threats increase, Google continues to enhance security features for advertisers. The tab inc
Google Ads Extends Deadline for Transition from DSA to AI Max
Google has announced an extension of the deadline for transitioning from Dynamic Search Ads (DSA) to AI Max from September 2026 to February 2027. This change is based on advertiser feedback, providing
Expansion of Google Merchant Center Attribute Rules
The June 2026 Google webmaster report is out, expanding Google Merchant Center attribute rules to automatically found products. This allows attribute rules to apply not only to products added via feed
Microsoft's AI Reduces Clicks and Website Visits, Claims Webinar
In a recent webinar by Microsoft's James Murray, a slide was shown stating that AI summarizes results, leading to reduced clicks and website visits. This contrasts with Google's claim that clicks are
Recap of Google I/O 2026: New Search Features and Ads
A summary of new features and changes announced at Google I/O and Google Marketing Live in May 2026. Google introduced the 'Intelligent Search Box' and unveiled AI Mode powered by Gemini 3.5 Flash. Ne
Google Introduces New Ad Formats In AI Mode
Google unveils new ad formats in AI Mode, including Conversational Discovery ads and Highlighted Answers, showcasing the evolution of advertising within conversational, AI-powered search experiences.
Introducing Ask Advisor, Your New AI-Powered Collaborator
Google has announced a new tool called 'Ask Advisor,' powered by AI. This tool aims to support ad operations and help users execute marketing strategies more efficiently. It reportedly includes featur
Google Ads Teases New Dashboards Powered By Gemini
Google teased the announcement of new dashboards powered by Gemini at Google Marketing Live. This tool is designed for data visualization, analysis, and export, offering an interactive view of data. U
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritizatio
New AI-powered bidding and budgeting innovations in Search and Shopping
Ahead of Google Marketing Live, new AI-powered bidding and budgeting innovations for Search and Shopping have been announced, enabling advertisers to maximize ad performance with new tools and feature
Microsoft Advertising が AI可視化やPerformance Max試験機能を追加し、広告運用の「見える化」と段階的検証に注力。一方、Google は Target CPA/ROAS キャンペーンの積極化で効率最適化を優先。両社ともAI自動化を推し進めるものの、Microsoft は透明性・検証プロセスを、Google は成果達成速度を重視する傾向が顕著。広告主は各プラットフ
Google Denies Reddit Preference in Search; Google Assistant Mobile Shutdown Set for September 4
Google confirms that Reddit receives no special preference in Google Search or Google AI Search rankings. Google Assistant will be discontinued on mobile devices on September 4, 2026, replaced by Gemi
Google Ads Testing Anchor Text Links & New Features; August Search Volatility Report
Daily recap from Search Engine Roundtable forums covering multiple Google developments. Google is testing keyword-rich anchor text hyperlinks in sponsored ad descriptions—clicking these links directs
Why AI Recommends Your Competitor: The Role of Synthesis in Brand Selection
Search Engine Journal highlights why AI systems recommend competitor brands, centering on the concept of 'synthesis'—the integrated combination of information signals. The article emphasizes that for
Criteo's Agentic Commerce Reshapes Ad Decision-Making via ChatGPT Pilot
Criteo presented 'Agentic Commerce' strategy at a May 2026 event, explaining how AI agents reshaping purchasing touchpoints force advertisers to rethink ad delivery decisions. Key examples include Cha
OpenAI Testing ChatGPT Business Agent Ad Campaign Type
OpenAI is testing a new ad campaign type called 'Agent' that directs users into a ChatGPT-powered business agent conversation instead of sending them to a website. The agent scrapes the advertiser's w
Google Local Service Ads Introduces D-U-N-S Number Verification Requirement
Google is requiring D-U-N-S numbers (business identification numbers) for verification of some advertisers using Local Service Ads in the US. The change affects only select verticals and applies to ne
Google Ads Launches Lead Journey Mapping Visual Tool for Lead Gen Campaigns
Google Ads launched Lead Journey Mapping, a new visual drag-and-drop tool for lead generation advertisers. It enables mapping of the complete customer journey from website visits through contact form
Google Replaces Comparison Listing Ads with CSS Product Listing Ads
Google Ads has replaced Comparison Listing ads with CSS Product Listing ads. The old support URL has been redirected to a new page with 90% updated content. CSS Product Listing ads will appear alongsi
Google Reveals AI Search Clicks Count
According to Google's Nick Fox, AI features in Search send billions of clicks to websites weekly. However, there is no data to verify these figures, highlighting the increasing influence of AI while m
Google to Merge Shopping Ads and Free Listing Policies into One
Google announced it will merge Shopping ads and free listing policies into a single Shopping policy in September 2026. This aims to improve organization and clarity. Some policies will still apply onl
Google Confirms Testing Hide Sponsored Products In Shopping Results
Google has confirmed it is testing the hide and show sponsored products feature within Google Shopping search results. This feature was launched in main search results last October, and Ginny Marvin,
Google Ads Requires Justification for User Access Removal Requests
Google Ads now requires users to provide a justification when requesting the removal of access for another user. This request is then sent to another administrator for approval, aiming to enhance secu
Google Ads Updates Conversion Tracking Status Overview
Google Ads has updated the conversion actions overview statuses in its user interface. New statuses like 'Misconfigured', 'Awaiting Conversions', and 'Removed' have replaced the old ones such as 'Inac
FreakOut Partners with True Data to Enhance Ad Delivery and Analytics
FreakOut has partnered with True Data to launch solutions for ad delivery and purchase analytics. This allows advertisers to utilize data for more effective ad operations. The new tools enhance target
New Features in Google Ads and the Importance of Meta Descriptions
On June 30, 2026, search forums reported that Google Ads now allows uploading Customer Match data via the Merchant API. John Mueller stated that while meta descriptions are useful, they are not mandat
Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates
Google Ads is updating the naming of bidding strategies. Target CPA and Target ROAS will now be displayed as standalone options, separating them from Maximize conversions and Maximize conversion value
Google Extends Dynamic Search Ads Migration Deadline to February 2027
Google has extended the migration deadline from Dynamic Search Ads to AI Max until February 2027. Advertisers should be aware of this change.
Enhanced Local Services Ads for Home Listings Boost Connections
Google has enhanced Local Services Ads for home buyers, connecting them with local agents. Buyers can contact agents directly from the ad, gaining critical property details and improving their search
Google Search Sends 23% Of Queries To The Open Web
New data reveals that most Google searches in the U.S. end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem. It's reported that 23% of searches are sent
Google Ads Tests Blue Dotted Underlines for Sitelinks
Google is testing a new format for sitelinks in search ads, featuring blue dotted underlines. This format has been confirmed for the smaller version of sitelinks on mobile ads. It's unclear if this wi
Google Ads Testing New 'Top Pages' Links
Google is testing new 'top pages' links within Google Ads sponsored listings. These links resemble sitelinks but are titled 'Top pages.' They display links to what Google considers the top pages from
Microsoft Advertising to Update UTM Auto-Tagging on September 2
Microsoft Advertising has announced an update to UTM (Urchin Tracking Module) auto-tagging starting September 2, 2026. This change will enhance how campaign performance is measured in third-party anal
Logly Launches AI Agent Service for BtoB Advertising Operations
Logly has launched a new service utilizing AI agents for BtoB advertising operations. This service aims to enhance operational efficiency and optimize ads through data analysis. Advertisers can manage
Bing Tests Showing Sale Prices In Shopping Ads
Microsoft Bing is testing showing sale prices in shopping ads within search results. The sale price is highlighted in green with the original price crossed out, and a blue-highlighted price is also sh
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated its Ads help documentation stating that 'Primary conversion actions not used for optimization may be used to enhance predictions.' It's unclear if this is a change in functionality or j
Opt Integrates Generative Creative Feature into Production Solution
Japanese digital marketing company Opt has implemented an AI-powered generative creative feature into its production solution. The capability automatically generates unexplored creative variations to
How Questioning Audience Assumptions Led to Increased Conversions
In advertising operations, the assumption that targeting specific user segments is difficult can become a shared belief within teams. However, judgments based on past results are not always correct. T