37 articles in "SEM/リスティング" — sorted by importance and recency
Google to Remove Third-Party Rates Feature for Hotel Ads on Sept. 30
Google announced it will discontinue the third-party rates feature for hotel ads after September 30, 2026. From this date, hotel ad campaigns will stop serving ads across all inventory. Affected hotel
Summary of New Features and Changes in Google Ads (June 26, 2026)
Recap of the search forums on June 26, 2026. Google Ads is rolling out Conversion Value Bidding for Standard Shopping campaigns. New security roles have been added to Google Merchant Center. The creat
Google's Limited Ad Serving Update Raises Questions About Advertiser Qualification
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals related to user reports, identity, and Search ad eligibility, which may impose stricter standards on adve
Google Ads Expands Financial Advertiser Verification Across 24 European Markets
Google has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets, effective July 23, 2026, aimed at preventing scams. Affected countries include Austria,
Reasons Behind the Increase in Advertising Spending
According to the latest "MAD MAN REPORT," global platforms are seeing a significant increase in advertising revenue. This change indicates tectonic shifts in the advertising market, driven by companie
New Security Tasks Summary Tab Added to Google Ads
Google Ads has introduced a new summary tab that displays completed and pending security tasks. As security threats increase, Google continues to enhance security features for advertisers. The tab inc
Google Ads Extends Deadline for Transition from DSA to AI Max
Google has announced an extension of the deadline for transitioning from Dynamic Search Ads (DSA) to AI Max from September 2026 to February 2027. This change is based on advertiser feedback, providing
Expansion of Google Merchant Center Attribute Rules
The June 2026 Google webmaster report is out, expanding Google Merchant Center attribute rules to automatically found products. This allows attribute rules to apply not only to products added via feed
Google Hotel Ads May Have Dropped Several Bid Adjustments
Google Hotel Ads may have dropped several bid adjustments like day of the week check-in, advanced purchase, check-in date, and length of stay. This issue was noted by Ethan H. on LinkedIn, showing onl
Microsoft's AI Reduces Clicks and Website Visits, Claims Webinar
In a recent webinar by Microsoft's James Murray, a slide was shown stating that AI summarizes results, leading to reduced clicks and website visits. This contrasts with Google's claim that clicks are
EU May Impose Huge Fine on Google for Favoring Its Services
On May 26, 2026, it was reported that the EU may impose a fine of several million euros on Google for allegedly favoring its own services in search results. Google is also testing new formats for shop
Recap of Google I/O 2026: New Search Features and Ads
A summary of new features and changes announced at Google I/O and Google Marketing Live in May 2026. Google introduced the 'Intelligent Search Box' and unveiled AI Mode powered by Gemini 3.5 Flash. Ne
Google AdSense Adds Dynamic Anchor Ads
Google has added a new dynamic anchor ads format to AdSense, making collapsible anchor ads available on desktop. The new feature will automatically launch on June 19, 2026, and users can disable the s
Google Introduces New Ad Formats In AI Mode
Google unveils new ad formats in AI Mode, including Conversational Discovery ads and Highlighted Answers, showcasing the evolution of advertising within conversational, AI-powered search experiences.
Introducing Ask Advisor, Your New AI-Powered Collaborator
Google has announced a new tool called 'Ask Advisor,' powered by AI. This tool aims to support ad operations and help users execute marketing strategies more efficiently. It reportedly includes featur
Google Ads Teases New Dashboards Powered By Gemini
Google teased the announcement of new dashboards powered by Gemini at Google Marketing Live. This tool is designed for data visualization, analysis, and export, offering an interactive view of data. U
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritizatio
Google Merchant Center for Agencies Now Available Globally
Google has made its Google Merchant Center for Agencies available globally, having initially rolled it out in the US and Canada. This platform provides a unified interface for managing multiple Mercha
New AI-powered bidding and budgeting innovations in Search and Shopping
Ahead of Google Marketing Live, new AI-powered bidding and budgeting innovations for Search and Shopping have been announced, enabling advertisers to maximize ad performance with new tools and feature
Performance Marketing Meets AI: Building an Experimentation Framework
While AI has made experiments cheaper, it hasn't necessarily made them easier to trust. A robust experimentation framework is essential, focusing on fewer, sharper bets and the discipline to quickly e
Google's View on Cloudflare's Robots.txt Directive and New Ad Features
On July 6, 2026, Google stated that Cloudflare's Content Signals robots.txt directive has no impact on crawlers or LLMs, suggesting it only adds bloat. OpenAI's ChatGPT Ads now generates ads using AI.
FreakOut Partners with True Data to Enhance Ad Delivery and Analytics
FreakOut has partnered with True Data to launch solutions for ad delivery and purchase analytics. This allows advertisers to utilize data for more effective ad operations. The new tools enhance target
New Features in Google Ads and the Importance of Meta Descriptions
On June 30, 2026, search forums reported that Google Ads now allows uploading Customer Match data via the Merchant API. John Mueller stated that while meta descriptions are useful, they are not mandat
Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates
Google Ads is updating the naming of bidding strategies. Target CPA and Target ROAS will now be displayed as standalone options, separating them from Maximize conversions and Maximize conversion value
Google Extends Dynamic Search Ads Migration Deadline to February 2027
Google has extended the migration deadline from Dynamic Search Ads to AI Max until February 2027. Advertisers should be aware of this change.
Enhanced Local Services Ads for Home Listings Boost Connections
Google has enhanced Local Services Ads for home buyers, connecting them with local agents. Buyers can contact agents directly from the ad, gaining critical property details and improving their search
Google Search Sends 23% Of Queries To The Open Web
New data reveals that most Google searches in the U.S. end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem. It's reported that 23% of searches are sent
Google Ads Tests Blue Dotted Underlines for Sitelinks
Google is testing a new format for sitelinks in search ads, featuring blue dotted underlines. This format has been confirmed for the smaller version of sitelinks on mobile ads. It's unclear if this wi
Google Ads Testing New 'Top Pages' Links
Google is testing new 'top pages' links within Google Ads sponsored listings. These links resemble sitelinks but are titled 'Top pages.' They display links to what Google considers the top pages from
Microsoft Advertising to Update UTM Auto-Tagging on September 2
Microsoft Advertising has announced an update to UTM (Urchin Tracking Module) auto-tagging starting September 2, 2026. This change will enhance how campaign performance is measured in third-party anal
Logly Launches AI Agent Service for BtoB Advertising Operations
Logly has launched a new service utilizing AI agents for BtoB advertising operations. This service aims to enhance operational efficiency and optimize ads through data analysis. Advertisers can manage
Google Tests Growing Expanding Shopping Ads
Google is testing a new feature where Shopping ads enlarge when hovering the mouse cursor over them. This format was previously seen in another ad type, with the ads expanding vertically. The test was
Bing Tests Showing Sale Prices In Shopping Ads
Microsoft Bing is testing showing sale prices in shopping ads within search results. The sale price is highlighted in green with the original price crossed out, and a blue-highlighted price is also sh
Asset Studio Enhances Creative Power with New AI Features
New multimodal capabilities are added to Google Ads' Asset Studio, enhancing the platform for creating, building, and testing creative assets. This allows advertisers to easily generate diverse conten
Microsoft Advertising Updates Import Center and Bidding Strategies
Microsoft Advertising announced its monthly updates, including enhancements to the Import Center, cross-account portfolio bidding, and bidding strategy reports. The Import Center now provides performa
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated its Ads help documentation stating that 'Primary conversion actions not used for optimization may be used to enhance predictions.' It's unclear if this is a change in functionality or j
Don’t Just Focus on Job Quality: Operational Approaches for Aggregation Media
In the operation of aggregation media (job search sites), focusing solely on job quality may not yield effective results. Given the limited options in operational advertising, marketers must seek effi