35 articles in "SEM/リスティング" — sorted by importance and recency
Recap of Google I/O 2026: New Search Features and Ads
A summary of new features and changes announced at Google I/O and Google Marketing Live in May 2026. Google introduced the 'Intelligent Search Box' and unveiled AI Mode powered by Gemini 3.5 Flash. Ne
Recap of New Features from Google Marketing Live 2026
At Google Marketing Live on May 21, 2026, Google announced new ad formats and features. Conversational discovery ads and highlighted answer ads will be added in AI mode, along with shopping ads and a
Google Unveils Ask Advisor Integrating Ads and Analytics Advisors
Google has announced a new AI assistant called Ask Advisor, which integrates Google Ads Advisor and Google Analytics Advisor. Ask Advisor works across Google's products to provide personalized recomme
Google AdSense Adds Dynamic Anchor Ads
Google has added a new dynamic anchor ads format to AdSense, making collapsible anchor ads available on desktop. The new feature will automatically launch on June 19, 2026, and users can disable the s
Google Introduces New Ad Formats In AI Mode
Google unveils new ad formats in AI Mode, including Conversational Discovery ads and Highlighted Answers, showcasing the evolution of advertising within conversational, AI-powered search experiences.
Introducing Ask Advisor, Your New AI-Powered Collaborator
Google has announced a new tool called 'Ask Advisor,' powered by AI. This tool aims to support ad operations and help users execute marketing strategies more efficiently. It reportedly includes featur
New AI-Powered Advertising Solutions Announced at Google Marketing Live 2026
At Google Marketing Live held in May 2026, new AI-powered advertising solutions for Google and YouTube were announced. These solutions are designed to enhance advertising effectiveness and help market
A New Generation of Ads for the AI Era of Search
At the 'Google Marketing Live' in May 2026, a new generation of search ads utilizing AI technology will be unveiled. This is expected to enhance ad effectiveness and targeting precision, creating new
A New Generation of Ads for the AI Era of Search
Published on May 20, 2026, this article announces Google's new ad model leveraging AI. This new generation of ads aims to adapt to user search intent, providing a more personalized experience. While s
Google Releases Guide on Optimizing for Generative AI
On May 18, 2026, Google published a new help document on optimizing for generative AI. This document includes statements from Google over the years, including a myth-busting section. Additionally, 66%
Google Ranking Volatility Heats Up, FAQ Rich Results Completely Removed
This week's search news highlights heightened Google ranking volatility, particularly on May 13 and 14. Google has announced the application of spam policies to AI responses. The Google Discover perfo
Google Ads Testing AI-Powered Video Creation Feature in Beta
Google Ads is testing a new beta feature called 'Create video' that uses Gemini, Google's AI, to generate videos for Demand Gen campaigns. This was reported by Thomas Eccel on LinkedIn, stating that G
Summary of Paid Advertising Updates in April 2026
April 2026 saw significant updates in paid advertising, including the integration transition for LINE Ads and the confirmation of the discontinuation schedule for Google DSA (Dynamic Search Ads). Thes
Google Adsのダイナミック検索広告がAI Maxにアップグレードされます。この新機能は、広告のパーソナライズと運用効率を向上させることが期待されています。過去の記事と比較することで、AIの活用による変化を明らかにします。
AI-generated illustration
Create and Launch Sales Campaigns Quickly on X
X has simplified the creation of Sales campaigns using machine learning and AI. In the new Ads Manager, you can start a campaign in minutes by selecting a conversion event, setting a budget, and targe
Google Search Volatility, New Video Ads Feature, and More Updates
On May 14, 2026, search forums reported significant volatility in Google search rankings. Additionally, a new video creation button has been added to Google Ads, and Google Analytics now tracks traffi
Google Ads Teases New Dashboards Powered By Gemini
Google teased the announcement of new dashboards powered by Gemini at Google Marketing Live. This tool is designed for data visualization, analysis, and export, offering an interactive view of data. U
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritizatio
Google Merchant Center for Agencies Now Available Globally
Google has made its Google Merchant Center for Agencies available globally, having initially rolled it out in the US and Canada. This platform provides a unified interface for managing multiple Mercha
New AI-powered bidding and budgeting innovations in Search and Shopping
Ahead of Google Marketing Live, new AI-powered bidding and budgeting innovations for Search and Shopping have been announced, enabling advertisers to maximize ad performance with new tools and feature
Dynamic Search Ads Upgraded to AI Max
Google Ads is upgrading Dynamic Search Ads to AI Max. This transition aims to enhance ad efficiency and offer a more personalized advertising experience. AI Max expands on legacy features to improve c
OpenAI Releases Updates for ChatGPT Ads Manager
OpenAI announced three updates to the ChatGPT Ads Manager for advertisers. New features include daily budget settings, geo-targeting options, and aggregate totals in list views. Daily budgets can be s
Bing Tests Showing Sale Prices In Shopping Ads
Microsoft Bing is testing showing sale prices in shopping ads within search results. The sale price is highlighted in green with the original price crossed out, and a blue-highlighted price is also sh
Asset Studio Enhances Creative Power with New AI Features
New multimodal capabilities are added to Google Ads' Asset Studio, enhancing the platform for creating, building, and testing creative assets. This allows advertisers to easily generate diverse conten
Asset Studio Enters a New Era of AI-Powered Creativity
Google Ads' Asset Studio introduces new multimodal capabilities, streamlining the creation, building, and testing of creative assets. This enhancement allows marketers to run their campaigns more effe
Microsoft Advertising Updates Import Center and Bidding Strategies
Microsoft Advertising announced its monthly updates, including enhancements to the Import Center, cross-account portfolio bidding, and bidding strategy reports. The Import Center now provides performa
Google Ads Budget Misallocation: Common Yet Hard to Spot
The article discusses how PMax may steal branded traffic and Smart Bidding can suffer from data starvation. It highlights ways to identify budget misallocations in Google Ads that many managers often
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget
Incrementality testing alone is insufficient for optimizing your paid media budget. This post explains how MER (Media Efficiency Ratio), incrementality, and attribution work together, highlighting the
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated its Ads help documentation stating that 'Primary conversion actions not used for optimization may be used to enhance predictions.' It's unclear if this is a change in functionality or j
How to Address Bias in Google Demand Generation Channels: A Case Study of 2.4x Results
Google's Demand Generation campaigns allow advertisers to deliver ads across multiple channels like YouTube, Gmail, and Discover. This article shares a case study where a company improved channel bias
Your AI Ad Strategy Relies on Your Data Quality
In 2026, a successful AI ad strategy hinges on high-quality data. Weak inputs accelerate inefficiency, so it's crucial to provide AI with better signals to enhance ad performance.
Connect with Travelers at Key Moments with Search Campaigns
Google has announced a new feature to improve travel-related search campaigns using AI Max. This allows for workflow simplification and access to advanced tools, helping marketers in the travel indust
Albertsons Media Collective Adds Retail Signals to YouTube with Google’s Commerce Media Suite
Albertsons announced a partnership with Google’s Commerce Media Suite to enhance performance across the shopper journey by connecting its data to YouTube. This initiative aims to leverage AI and scale
3 new ways Ads Advisor is making Google Ads safer and faster
Ads Advisor in Google Ads introduces three new features to enhance safety and speed. This will allow marketers to operate their ads more efficiently. Specific details have not yet been released but wi
Announcing New Features to Enhance Creative Performance
Google announced new features to maximize campaign performance in Demand Gen campaigns. Advertisers can learn how to enhance creative performance and improve campaign effectiveness.