Google Ads updates search terms report. AI features may now display approximated user intent.
Google Ads Search Terms Report Shows Best Approximation Of User's Intent
Original: Google Ads Search Terms Report Shows Best Approximation Of User's Intent
Importance: 新しいAI機能による広告の関連性向上が期待されるため。
Summary
A new explanation in the Google Ads search terms report indicates that due to AI features, the keywords shown may represent the 'best approximation' of a user's intent. AI-based ad group prioritization is employed to select the most relevant ad groups, meaning the displayed keywords may not always reflect the actual search terms.
Key Points
- Search terms report influenced by AI
- May display approximated user intent
- AI prioritizes relevant ad groups
- Actual keywords may not match
View developer summary
Google Ads has clarified that its search terms report may display approximated keywords reflecting user intent rather than actual search terms due to AI features. AI-driven ad group prioritization selects relevant ad groups, which may lead to discrepancies in reported keywords.
Source: https://www.seroundtable.com/google-ads-search-terms-report-best-users-intent-41316.html
Outlet: Search Engine Roundtable
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