Testing sponsored product visibility in Shopping results is underway, with hopes to reduce accidental clicks.
Google Confirms Testing Hide Sponsored Products In Shopping Results
Original: Google Confirms Testing Hide Sponsored Products In Shopping Results
Importance: スポンサー商品表示の変更は広告運用に影響を与える可能性があるため。
Summary
Google has confirmed it is testing the hide and show sponsored products feature within Google Shopping search results. This feature was launched in main search results last October, and Ginny Marvin, Google Ads Liaison, confirmed this on X. The test aims to find ways to make ad labeling more consistent and may reduce accidental clicks.
Key Points
- Testing hide sponsored products in Shopping results
- Launched in search results last October
- Aims to enhance consistency in ad labeling
- Expected to reduce accidental clicks
- Confirmed by Ginny Marvin from Google Ads
View developer summary
Google is testing the hide/show sponsored products feature in Shopping search results, which was introduced in main search results last October. According to Ginny Marvin, the aim is to enhance the consistency of ad labeling. This test seeks to improve user interface and potentially reduce accidental clicks.
Source: https://www.seroundtable.com/google-tests-hide-sponsored-products-41689.html
Outlet: Search Engine Roundtable
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