Starting September 2, UTM tags will auto-update, improving analytics accuracy.
Microsoft Advertising to Update UTM Auto-Tagging on September 2
Original: Microsoft Advertising To Update UTM Analytics Auto-Tagging Sep. 2
Importance: UTMタグの更新は広告運用におけるパフォーマンス測定に影響を与えるため。
Summary
Microsoft Advertising has announced an update to UTM (Urchin Tracking Module) auto-tagging starting September 2, 2026. This change will enhance how campaign performance is measured in third-party analytics platforms like Google Analytics 4. The new tags will be applied automatically, allowing distinct reporting by campaign format (Search, Audience, Shopping, Performance Max). This leads to more accurate performance reporting and better budget decision-making.
Key Points
- UTM auto-tagging update on September 2
- Improved measurement accuracy in third-party analytics
- Clear reporting by campaign format enabled
- Easier budget decision-making
- No action required from advertisers
View developer summary
On September 2, 2026, Microsoft Advertising will update UTM auto-tagging to include format-specific tags automatically. This will provide clearer performance insights in analytics tools like Google Analytics 4, enabling better attribution of traffic and informed budget decisions based on campaign performance.
Source: https://www.seroundtable.com/microsoft-advertising-utm-auto-tagging-update-41440.html
Outlet: Search Engine Roundtable
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