46 articles in "ベストプラクティス" — sorted by importance and recency
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TikTok Introduces New Features to Discover Favorite Creators Easily
TikTok has announced new features to help users discover their favorite creators more easily. The new 'Manage Topics' feature allows users to customize their feed based on specific topics, while the A
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TikTok Introduces the MVPs of POV: Marketing Leaders Shaping Cultural Discovery
TikTok introduces the 'MVPs of POV' at Cannes Lions, highlighting marketing leaders who encourage brands to show up as individuals with personality and purpose. With 64% of users searching for diverse
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TikTok Unveils New Creative AI Tools for Marketers
TikTok has announced new generative AI tools called 'TikTok Symphony' for short-form video creators. The tools include 'Image to Video' for turning static images into videos, 'Text to Video' for gener
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Q5: X's Best-Kept Strategy for Advertisers
X encourages advertisers to leverage the unique opportunities during Q5, from mid-December to mid-January, when CPMs and cost-per-conversion drop. Last year saw a 5% reduction in CPM and a 27% reducti
The Ultimate Playbook for Google Business Profile Suspensions
There are two types of Google Business Profile (GBP) suspensions: soft suspensions leave the listing visible but unverified, while hard suspensions completely remove it from Google Search and Maps, of
Five Strategic Mindsets for Optimizing UGC Marketing
In an era where traditional PGC (Professional Generated Contents) like TV commercials and magazine ads struggle to drive consumer recognition and purchases, UGC (User Generated Contents) has become in
Breaking Social Out of the Marketing Silo
Social data is often undervalued within businesses, and when it remains siloed in the marketing department, its potential is lost. Utilizing social data can strengthen overall business strategies.
How to Stress-Test a Staging Environment Before Launch
When launching a redesign or migration, testing in a staging environment helps identify SEO issues before they impact rankings. This article discusses testing methods to surface risks pre-launch.
Why Google Uses Markdown on Developer Documentation
John Mueller from Google states that markdown pages can aid developer documentation, but most sites should prioritize their current SEO (Search Engine Optimization) needs. This highlights the importan
Social media for small business growth: what works in 2026
In 2026, social media has become a crucial driver of revenue, customer retention, and market share for small businesses, moving beyond mere brand awareness. The article discusses effective strategies
Google Ads Budget Misallocation: Common Yet Hard to Spot
The article discusses how PMax may steal branded traffic and Smart Bidding can suffer from data starvation. It highlights ways to identify budget misallocations in Google Ads that many managers often
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google's information gain patent is real, showing that commodity content can't compete. This article presents a practical content framework to deliver value in search.
How to Address Bias in Google Demand Generation Channels: A Case Study of 2.4x Results
Google's Demand Generation campaigns allow advertisers to deliver ads across multiple channels like YouTube, Gmail, and Discover. This article shares a case study where a company improved channel bias
Your AI Ad Strategy Relies on Your Data Quality
In 2026, a successful AI ad strategy hinges on high-quality data. Weak inputs accelerate inefficiency, so it's crucial to provide AI with better signals to enhance ad performance.
A New Resource for Optimizing for Generative AI in Google Search
Google has released a new resource to help website owners, SEOs, and developers optimize their content for generative AI features in Google Search. This resource aims to assist in understanding how to
Redefining Influencer Marketing in the AI Era: Trust Matters More
In the AI era, influencer marketing emphasizes the importance of trustworthy voices. Consumers prioritize recommendations from credible influencers when making purchases, making the brand-influencer t
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TikTok Celebrates Trendsetters and Culture Makers at Cannes Lions Festival
TikTok celebrates trendsetting brands and creators at the Cannes Lions International Festival of Creativity. As a leader in short-form mobile videos, TikTok fosters creativity and cultural impact. The
Staying Relevant as Affiliate Managers and SEOs in the AI Era
To adapt to AI-driven discovery, SEOs and affiliate marketers must adjust payment models, brand positioning, and partnerships. This article explores these strategies and highlights how to maintain com
The 90-Day AI Search Sprint: Boosting Your Marketing Visibility for 2026
This article presents a 90-day strategy to enhance brand visibility in AI searches. By utilizing this playbook, marketers can rebuild their approach and strengthen their presence in search results for
How to Conduct a Technical SEO Audit for AI Search Visibility
Improving AI visibility requires conducting a technical SEO audit. This article explains how to adapt websites for future search trends and enhance technical SEO practices, providing crucial informati
The State of Local SEO in 2026
Local SEO in 2026 is focusing on delivering more personalized results due to changes in user search behavior. With an increase in mobile searches, businesses must prioritize optimizing for location an
A new playbook for partnering with creators in marketing
Google is developing new tools to make creator partnerships in marketing campaigns more effective and accessible. This is expected to facilitate collaboration between businesses and creators for promo
3 new ways Ads Advisor is making Google Ads safer and faster
Ads Advisor in Google Ads introduces three new features to enhance safety and speed. This will allow marketers to operate their ads more efficiently. Specific details have not yet been released but wi
Announcing New Features to Enhance Creative Performance
Google announced new features to maximize campaign performance in Demand Gen campaigns. Advertisers can learn how to enhance creative performance and improve campaign effectiveness.
How to Better Control Which Reviews Google Shows on Business Profiles
On Google Business Profiles, it's crucial to prioritize the reviews you want customers to see first. However, Google automatically selects reviews based on relevance, making it challenging to showcase
The Growth Opportunities of Social Commerce in the UK in 2026
In 2026, setting up a native social shop has become standard practice for brands in the UK. The focus has shifted from merely being present to being predictive, requiring brands to understand customer
Reasons for Splitting Your XML Sitemap File
Many SEOs have a strategy of splitting their XML sitemap files into categories for various reasons. John Mueller points out that this helps track different kinds of URLs, split by freshness, and proac
When Marketing Leaders Can’t Explain Search Performance
The article discusses how marketing leaders can translate search metrics into business outcomes, create sharper reports, and strengthen executive confidence. It emphasizes the importance of understand
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
The article discusses how modern publishing engines can overcome issues of legacy CMS and drive sustainable growth for media companies. It highlights four specific workflow fixes that can increase org
How to Master Your Brand's Facebook Link in Bio
The Facebook link in bio serves as your brand's 'home base', aimed at directing high-intent traffic to your website. Effectively utilizing it can enhance audience engagement and drive traffic.
Native posting vs. Sprout Social Essentials: When to upgrade your social strategy
Many social teams rely on free, familiar native apps, but as workload increases, this setup can become inconvenient. The article explores how implementing Sprout Social Essentials can enhance social s
Complete Guide to LinkedIn Marketing for Small Businesses in 2026
LinkedIn plays a crucial role in the B2B sector. Organizations use it to share product updates and company news. Business leaders leverage the platform to express industry insights and build relations
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Q5: Unlocking the Hidden Potential of your Marketing Calendar
Q5, from the day after Christmas to mid-January, provides brands with a strategic chance for sales promotion and enhanced presence. As many return to routines, X users actively seek post-holiday deals
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Celebrating Small Business Saturday with X
In celebration of Small Business Saturday, X is supporting small businesses through advertising. The article highlights companies like Alpha News and Dearborn Denim that utilize X Ads to attract new c
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Welcome to #TikTokSummerCamp: Discover, Create, Share
TikTok is launching #TikTokSummerCamp on June 24, aimed at helping families and teens explore creativity and new interests. The camp offers hands-on activities for creating lasting memories. A digital
How to Get More Views on TikTok: Master Signals to Win Loyal Followers
Increasing views on TikTok enhances reach, engagement, and growth opportunities for brands. Understanding TikTok's algorithm is crucial for boosting views. The article discusses strategies to master s
The Importance of Social Media Marketing: 8 Stats Proving Its Role in Business Success
Social media plays a crucial role in the customer journey, influencing how people discover brands and their behaviors. The article presents 8 statistics that highlight how social media contributes to
Social Intelligence is Needed Right Now
Social media used to be straightforward, but now brands must go beyond posting content and addressing customer service issues. Social intelligence, the analysis of social trends and customer behavior
How to Measure SERP Visibility Webinar Insights
Rankings can be misleading. This webinar covers the concept of search engine results page (SERP) and AI visibility, explaining how new features impact brand perception online. It aims to help develop
How to Build Local Pages That Win in AI-Powered Search
This article explains how to leverage local SEO. Learn to create authoritative pages that enhance visibility in AI search results.
Designing an AI Marketing Strategy for Social Media: An Expert Guide
In the fast-paced world of social media, businesses need the right tools to stay competitive and grow. This article discusses how to design an AI-driven marketing strategy for social media, emphasizin
The Importance of Intro Design in Vertical Video Ads: Insights from BtoC and BtoB Cases
The first few seconds of vertical video ads are crucial for capturing viewer interest. By revising this design, effective ad production can be achieved in both BtoC (Business to Consumer) and BtoB (Bu
Key Metrics Ads Managers Should Watch in GA4 Exploration Reports
The article explains six key metrics that ads managers should focus on in GA4's exploration reports. By analyzing specific data deeply, ads managers can enhance their advertising efficiency. It also i
How to Post on Instagram: A Step-by-Step Guide for Feed, Stories, and Reels
This guide details how to post on Instagram, explaining the features and posting steps for Feed, Stories, and Reels. It is designed for beginners, providing insights on how to effectively use Instagra
5 Gardening Tips You Can Try Right in Search
This article presents gardening tips that can be easily accessed through Google Search. It highlights how to use the search bar for information on plant care and maintenance, making it beginner-friend
3 Easy Ways to Shop for Spring with Google
Google introduces three easy ways to enhance spring shopping. This includes utilizing Google's 'try on' technology for clothing selection and using Circle to Search to discover fashion items. These fe