59 articles in "ベストプラクティス" — sorted by importance and recency
Google Emphasizes Importance of Content People Want to Read for AI Search
Google states that to survive in the era of AI search, publishers must create content that users genuinely want to read. This is crucial for search engine optimization (SEO) as high-quality content wi
The AI Sameness Trap Eroding Your SEO Competitive Advantage
The article argues that as AI-generated content becomes more prevalent, brands must reintroduce human thinking to avoid being lost in the noise. The rise of AI sameness threatens SEO (Search Engine Op
AI's Impact Outrunning Measurement: Attribution and Trust Challenges in H1 2026
In H1 2026, AI's impact has outpaced measurement capabilities. Indig's data reveals shifts in agent adoption and a growing split between passive and active AI models, creating attribution challenges f
AI Search Only Feels New If Your SEO Was Shallow
A Search Engine Journal article argues that AI search only feels revolutionary to marketers who neglected proper SEO fundamentals. The piece contrasts what has genuinely changed with what hasn't in th
Why AI Recommends Your Competitor: The Role of Synthesis in Brand Selection
Search Engine Journal highlights why AI systems recommend competitor brands, centering on the concept of 'synthesis'—the integrated combination of information signals. The article emphasizes that for
Yagaedo's GEO/LLMO Strategy Revealed: Branding in the AI Search Era
Yagaedo has disclosed its GEO (Search Engine Optimization) and LLMO (Large Language Model Optimization) strategies to succeed in the AI search era. As ChatGPT and similar AI chatbots become mainstream
Criteo's Agentic Commerce Reshapes Ad Decision-Making via ChatGPT Pilot
Criteo presented 'Agentic Commerce' strategy at a May 2026 event, explaining how AI agents reshaping purchasing touchpoints force advertisers to rethink ad delivery decisions. Key examples include Cha
How Perplexity Actually Picks Sources: What Live Answer Stream Reveals
This article examines how the AI search engine Perplexity selects and prioritizes sources when answering queries. By analyzing the live answer stream (the real-time generation process from question to
Google Ads Launches Lead Journey Mapping Visual Tool for Lead Gen Campaigns
Google Ads launched Lead Journey Mapping, a new visual drag-and-drop tool for lead generation advertisers. It enables mapping of the complete customer journey from website visits through contact form
Google Clarifies SEO Impact of CMS-Injected Random URLs in HTML
Google's John Mueller has explained the SEO implications of random URLs that CMS platforms automatically inject into web page HTML. Some content management systems embed hidden links or code for track
The New Google Business Profile Playbook for AI Local Search
This article introduces new guidelines for Google Business Profile aimed at optimizing local searches using AI. It includes strategic insights and practical advice for businesses to enhance their visi
70% of Top Retailers Are Invisible to Agentic Commerce
Agentic commerce is on the rise, suggesting that the next SEO win may rely less on better content and more on being the easiest product for an agent to purchase. 70% of top retailers are currently inv
Google Reaffirms Include Canonical On Canonical Page Itself
Google has updated its guidelines to say that a rel="canonical" link should be included on the canonical page itself (self-referential canonical). This advice is not new, as Google's John Mueller ment
Facebook Analytics for Small Business Success
For small businesses, Facebook is not just a social network but a critical growth engine. Over two billion people use it daily to find local companies. This article discusses how Facebook's analytics
The Best Way to Write Meta Descriptions for Google Control
Google often rewrites meta descriptions. This article provides the best ways for marketers to regain control over those snippets, offering specific advice on writing effective meta descriptions and ho
Strategies for Improving Multi-Location Search Visibility
Search visibility has expanded beyond Google to include AI assistants, social platforms, and navigation apps, necessitating new strategies for multi-location brands. Brands need to develop strategies
Google's Updated Guidance Says It's 'Fine' To Use LLMs.txt For AI SEO
Google has updated its guidance regarding the use of LLMs.txt for AI SEO, stating that it is now 'fine' to use this special markup and markdown. This shift in tone encourages web marketers to further
Successful Case Studies for Brand Lift with Short Dramas
In the saturated SNS marketing landscape, many companies face the issue of increased views without clear outcomes. Short dramas often end up just going viral. At the 'MarkeZine Day 2026 Spring' held i
How to Start Selling with YouTube Shopping and Turn Viewers into Customers
YouTube is not just an entertainment platform but also a place for discovering and purchasing products. This guide discusses how to leverage YouTube Shopping to turn viewers into customers, providing
A New Resource for Optimizing for Generative AI in Google Search
Google has released a new resource to help website owners, SEOs, and developers optimize their content for generative AI features in Google Search. This resource aims to assist in understanding how to
How to Conduct a Technical SEO Audit for AI Search Visibility
Improving AI visibility requires conducting a technical SEO audit. This article explains how to adapt websites for future search trends and enhance technical SEO practices, providing crucial informati
See what 5 builders are making with Gemini Omni
Google showcased five builders using Gemini Omni, Google's multimodal AI model, to highlight real-world use cases. Rather than technical deep-dives, the post focuses on practical applications and buil
Data Analysis Foundations: AI and Human Roles in Problem Definition and Hypothesis Building
This article explains the critical importance of problem definition and issue framing in marketing analytics. To convert vague business concerns—such as declining valuable customers—into concrete solu
81.7% of BNPL Users Have Experienced AI-Driven Purchasing
A survey by Net Protections reveals that 81.7% of BNPL (Buy Now, Pay Later) users have experienced AI-driven purchasing. The data demonstrates the growing penetration of AI technology in e-commerce an
Google's Documentation Refresh Offers SEO Lessons for Content Updates
Google has refreshed its official documentation, offering practical insights for SEO content updates. The article examines how Google's own documentation improvements—including information structure,
Understanding Meta Ads Asset Structure and Business Portfolio Architecture
Anagrams explains Meta Ads asset structure and business portfolio hierarchy to address common pain points: account access handoff failures and insufficient partner permissions. By understanding the co
Opt Integrates Generative Creative Feature into Production Solution
Japanese digital marketing company Opt has implemented an AI-powered generative creative feature into its production solution. The capability automatically generates unexplored creative variations to
Entity Mapping Works On Google. Does Any Of It Reach ChatGPT?
A Search Engine Journal article explains that on-site entity mapping (structured information architecture) influences Google's Knowledge Graph while failing to reach ChatGPT-style language models. Lan
How influencer follower count affects audience expectations
Influencer marketing campaigns traditionally relied on a simple playbook: select the account with the highest follower count within budget. This article examines how follower count alone doesn't guara
How to Build a Brand Newsroom: Social Media Strategy Guide
According to Sprout Social's Q1 2026 Pulse Survey, most people now get their news from social media and increasingly prefer social channels over traditional media. This practical guide explains how br
The Shift in Fan Culture Marketing: Understanding the Rise of "Sustainable Fandom"
Hakuhodo's Institute of Living Consumer Research launched "Henai Kaigi" (Selective Passion Council) in December 2025, revealing shifts in fan culture spending behavior. The research shows movement awa
Why brands need a unified social and media intelligence strategy
Brands traditionally monitored social networks and major news sites for consumer conversations. Today's landscape extends to TikTok trends, AI-generated articles, subreddits, and podcasts. This articl
Google Releases Data Comparing Gemini & AI Mode Usage Against American Daily Activities
Google has released a new "AI & Economy" report that compares how Gemini and AI Mode are being used against how Americans spend their time in daily life. The report provides data and statistics on use
A Tactical Guide to Social Media Comments and Responses
This guide emphasizes the significant role of social media comment sections in brand customer experience. No longer just a suggestion box, these sections serve as a direct communication channel with c
How to Approach the Safe Zone in Meta Ads: Designer Perspectives
In Meta's Stories and Reels, the same material can feel 'cramped' or 'overly dense.' Often, this is due to the handling of the safe zone. This article introduces effective design techniques and exampl
YouTube Launches Brand Deal Desk Series to Help Creators Secure Partnerships
YouTube introduced the Brand Deal Desk, a new educational series designed to help creators secure brand partnerships. The program covers the full journey from increasing brand visibility to negotiatin
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Internal links gradually lose effectiveness as new content siphons equity away from important pages. This article explains strategies to reclaim lost equity and maintain an effective internal link str
How Questioning Audience Assumptions Led to Increased Conversions
In advertising operations, the assumption that targeting specific user segments is difficult can become a shared belief within teams. However, judgments based on past results are not always correct. T
8 Examples of Small Businesses Building Community on Social Media
In 2026, small businesses are under pressure to maintain a strong social media presence. This article showcases how they build community amidst viral trends and fast-moving feeds. It emphasizes the im
Social Media Moderation in 2026: Tools and Tactics Protecting Your Brand
The article discusses social media moderation in 2026, highlighting tools and strategies that brands can use to protect themselves from spam comments and other issues. While many brands have comment s
Tips for Copy and Design to Succeed with Emotionally Expressive Banners
Emotionally expressive banners, known as 'emotionally representative', capture users' attention by voicing their concerns and fostering empathy. The key is to use copy that resonates with users' emoti
How to Use Lighthouse to Test Your Website for Agentic Readiness
Google's new Lighthouse report helps you check if your website is agentic-ready by analyzing three key aspects that most SEOs haven't yet tackled.
24 Content Marketing Tools to Optimize Your Strategy and ROI
Modern content marketing requires precision, and teams often struggle to maintain a presence across many platforms. Without the right infrastructure, scaling production becomes difficult. This article
Google's Standards Haven't Changed But AI Is Making That Harder To Ignore
Google's standards remain unchanged, but the rise of AI emphasizes the importance of quality content. Sam Sifton highlights that human-driven journalism requires accountability, and automation alone i
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
The article discusses how modern publishing engines can overcome issues of legacy CMS and drive sustainable growth for media companies. It highlights four specific workflow fixes that can increase org
How to Master Your Brand's Facebook Link in Bio
The Facebook link in bio serves as your brand's 'home base', aimed at directing high-intent traffic to your website. Effectively utilizing it can enhance audience engagement and drive traffic.
AI-generated illustration
Celebrating Small Business Saturday with X
In celebration of Small Business Saturday, X is supporting small businesses through advertising. The article highlights companies like Alpha News and Dearborn Denim that utilize X Ads to attract new c
AI-generated illustration
X Reports 2 Billion Impressions During Major Sports Championship Weekend
X reported strong platform engagement during the July 13-14, 2024 sports weekend, with major tournament finals driving significant conversation. EURO 2024 Final generated 2 billion impressions, Copa A
Designing an AI Marketing Strategy for Social Media: An Expert Guide
In the fast-paced world of social media, businesses need the right tools to stay competitive and grow. This article discusses how to design an AI-driven marketing strategy for social media, emphasizin
Automatic Page View Redispatch in Server-Side GTM After Consent Granted
This technical article explains how server-side Google Tag Manager (SGTM) automatically redispatches page_view and conversion events to the SGTM endpoint when user consent transitions from denied to g
NEC Wins Grand Prize, freee's Aoyama Takes Championship at CS Award 2026
On July 15, 2026, the Japan Customer Success Association and Customer Success Inc. held the "Customer Success Award 2026." Customer Success (CS)—a business strategy supporting customer achievement—has
TBWA HAKUHODO Declares '3 Disruptions' Strategy on 20th Anniversary
TBWA HAKUHODO marks its 20th anniversary by announcing a strategic commitment to '3 Disruptions.' The agency declares its intent to fundamentally transform existing business models and industry practi
Glanceboard: A Gemini-Powered Schedule App to Reduce Morning Screen Stress
Glanceboard is a custom schedule app built by Raph, a creative technologist at Google, designed to reduce morning notification stress. The app leverages Google's Gemini AI technology—specifically the
Self-Diagnostic Program for Ad Agency Organizational OS: 5 Areas to Assess Competitiveness in AI Era
The third installment in a series by advertising industry consultant Takaharu Yokoyama presents a self-diagnostic program for ad agencies seeking to remain competitive in the AI era. Using five key do
Choosing the Right Sprout Social Plan for You
Choosing a plan for Sprout Social is a key challenge for social media managers. Selecting the right plan can maximize cost-effectiveness. The article compares features and prices of each plan, providi
5 Ways Google Search Can Enhance Your Thrift and Vintage Shopping
This article introduces ways to enhance your thrift and vintage shopping experience using Google Search. It discusses effective keyword selection and tips for finding specific items, which can lead to
3 Easy Ways to Shop for Spring with Google
Google introduces three easy ways to enhance spring shopping. This includes utilizing Google's 'try on' technology for clothing selection and using Circle to Search to discover fashion items. These fe
Reflections on Online Education in Technical Digital Marketing
A personal reflection marking three years of operating the Simmer digital marketing education platform. The author examines online courses as a vehicle for education, highlighting their flexibility in
Join Google Ads And GA4 Data In Google BigQuery
Guest post demonstrating how to build a data pipeline on Google Cloud Platform using R language to join Google Ads and Google Analytics 4 data together in BigQuery. The author advocates for R as a pro