2.6B impressions across major sports finals, 60% of sports fans on X. Peak ad season leading into Olympics
X Reports 2 Billion Impressions During Major Sports Championship Weekend
Original: A Massive Sports Weekend For The X Books
AI-generated illustration
Importance: 運用者向けの事例・ベストプラクティス公開であり、新機能やポリシー変更ではなく破壊的影響はなし。ブランド広告の参考情報として有用だが、業務上の必須対応ではない。
Summary
X reported strong platform engagement during the July 13-14, 2024 sports weekend, with major tournament finals driving significant conversation. EURO 2024 Final generated 2 billion impressions, Copa America Final approximately 400 million impressions, and Wimbledon Finals 437 million impressions. Notably, 60% of sports fans use X—20% more than other platforms. Conversation around upcoming Olympics increased 112% over the past month. X is positioning itself as the go-to destination for live sports engagement and calling for brands to advertise during peak sporting moments.
Key Points
- 2.6B+ impressions across EURO, Copa America, Wimbledon finals
- 60% of sports fans use X, outpacing competitors by 20pp
- 112% increase in Olympics conversation, advertising appeal
- Real-time engagement: fans, brands, athletes converge on platform
- Peak ad buying window for sports-focused campaigns
View developer summary
X Business published Q3 2024 sports engagement metrics: EURO 2024 Final 2B impressions, Copa America Final ~400M impressions, Wimbledon Finals 437M impressions, posts YoY +16%. User segmentation: 60% of sports fans on X (20pp ahead of competitors). Olympics-related conversations +112% MoM. Business development initiative targeting advertisers for Q3 2024. Scope: SNS operations, sports marketing, brand advertising.
Source: https://business.x.com/en/blog/summer-of-sports-2024-massive-weekend-on-x
Outlet: X Business Blog
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