49 articles in "SNS運用" — sorted by importance and recency
Sales via LINE Increased by 135%: How Data Integration Enabled One-to-One Service
Jupiter Shop Channel successfully increased sales via LINE by 135% by integrating the app measurement tool 'Adjust' with the LINE CRM tool 'Ligla'. Amid challenges of fragmented behavioral data across
YouTube Launches Conversational Search and AI Tools at Google I/O
YouTube announced its conversational search feature and Gemini Omni AI tools at Google I/O. These tools will help users find videos and remix Shorts using text prompts, aiming to enhance the viewing e
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Reach A Ready-to-Buy Audience This Back-to-School Season on X
As the back-to-school season begins, X is central to conversations among students and parents. Students make up 1.5x more users on X compared to other platforms, with 39% of users being parents. Notab
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TikTok Introduces New Features to Discover Favorite Creators Easily
TikTok has announced new features to help users discover their favorite creators more easily. The new 'Manage Topics' feature allows users to customize their feed based on specific topics, while the A
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TikTok Introduces the MVPs of POV: Marketing Leaders Shaping Cultural Discovery
TikTok introduces the 'MVPs of POV' at Cannes Lions, highlighting marketing leaders who encourage brands to show up as individuals with personality and purpose. With 64% of users searching for diverse
Highlights from YouTube Brandcast 2026 Announcements
At Brandcast 2026, YouTube announced new creator shows, frictionless checkout on connected TVs, affiliate partnership ads, and more. These features aim to help brands connect with viewers.
Five Strategic Mindsets for Optimizing UGC Marketing
In an era where traditional PGC (Professional Generated Contents) like TV commercials and magazine ads struggle to drive consumer recognition and purchases, UGC (User Generated Contents) has become in
Breaking Social Out of the Marketing Silo
Social data is often undervalued within businesses, and when it remains siloed in the marketing department, its potential is lost. Utilizing social data can strengthen overall business strategies.
Social media for small business growth: what works in 2026
In 2026, social media has become a crucial driver of revenue, customer retention, and market share for small businesses, moving beyond mere brand awareness. The article discusses effective strategies
Meta's Business Model in Question and Traffic Data Analysis
Meta faces questions about its business model, as Facebook only reaches 10 billion monthly visits compared to Google's 111 billion. The article analyzes this data from a marketing perspective and disc
Introducing Business AI on WhatsApp for Small Businesses in India
AI-powered customer support has been integrated into the WhatsApp Business app, enabling small businesses to respond to customer inquiries more efficiently. This feature is particularly aimed at suppo
Redefining Influencer Marketing in the AI Era: Trust Matters More
In the AI era, influencer marketing emphasizes the importance of trustworthy voices. Consumers prioritize recommendations from credible influencers when making purchases, making the brand-influencer t
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TikTok Celebrates Cinema at the 78th Cannes Film Festival
TikTok announces special programming for #Cannes2025 as an official partner of the Cannes Film Festival. Users can enjoy exclusive footage and interviews, while the #FilmTok community experiences behi
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Miley Cyrus Teams Up with TikTok to Celebrate New Album Release
TikTok hosted a special album listening party for Miley Cyrus's new album, 'Something Beautiful.' Fans were invited to join her for a surprise event, where she performed new songs. Additionally, exclu
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TikTok Launches Unique In-App Experience for Addison Rae Summer
TikTok has announced a new in-app experience inspired by pop star Addison Rae. Users can complete interactive tasks to unlock an Addison-themed profile frame. Additionally, completing challenges provi
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87-Year-Old Connie Francis Joins TikTok to Thank Fans for Song's Success
TikTok announced that legendary singer Connie Francis, at 87, joined the platform to thank fans after her 1962 song 'Pretty Little Baby' became a hit. The track has been featured in over 17M videos, a
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Super Bowl LVIII Sets New Records on X
Super Bowl LVIII saw significant engagement on X, with impressions up by 31%, user posts by 41%, and video views by 75% year-over-year. 77% of brands advertising during the game also promoted their ca
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TikTok Celebrates Trendsetters and Culture Makers at Cannes Lions Festival
TikTok celebrates trendsetting brands and creators at the Cannes Lions International Festival of Creativity. As a leader in short-form mobile videos, TikTok fosters creativity and cultural impact. The
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Statement on TikTok's Continuation in the U.S. Amid Executive Order
TikTok emphasizes its role as a short-form video platform that supports over 170 million American users and 7.5 million businesses, expressing gratitude for President Trump's leadership while stressin
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Karol G Brings the Tropicoqueta to TikTok
TikTok is launching a special in-app experience to celebrate Karol G's new album 'Tropicoqueta'. Starting June 20, users can use interactive tools and custom frames to celebrate culture and identity.
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Launch of Ravyn Lenae’s New Campaign
TikTok has launched a new campaign featuring R&B singer-songwriter Ravyn Lenae and her hit song 'Love Me Not'. This campaign reflects how the song went viral on TikTok, leading to its global success.
Introducing a Completely Private Way to Chat With AI
Meta has introduced a new feature called 'Incognito Chat' that allows users to talk to Meta AI invisibly to others. This feature offers a new option for privacy-conscious users, enabling completely pr
AI Overviews Exposing Negative Reviews: Impact and Next Steps
The article explores the impact of AI (Artificial Intelligence) on reviews and brand visibility. It emphasizes the role of AI tools in highlighting negative reviews against user intent. Marketers need
New Supervision Tools Enable Parents to Manage Teen Algorithm
Meta has introduced new supervision tools to help parents better manage their teens' app experiences. These tools provide insights into their teen's algorithm and usage, allowing parents to support an
Google Discover Publisher Pages Get New Features
Google is testing updates to Google Discover publisher pages, adding custom links, featured posts, larger header images, and sharper logos. Eligible publishers can now choose the order of their social
The Growth Opportunities of Social Commerce in the UK in 2026
In 2026, setting up a native social shop has become standard practice for brands in the UK. The focus has shifted from merely being present to being predictive, requiring brands to understand customer
Ministop Launches Fan Participation Support Project 'ONE LOVE ONE HEART'
Ministop launches a fan participation support project called 'ONE LOVE ONE HEART'. The initiative aims to energize the community by reflecting fans' voices and rallying together. Participants can enga
Understanding Modern Hits and Liquid Consumption Trends
The character 'LABUBU' achieved viral success on social media, reflecting consumer obsession with 'trendy' items. Experts Hirose Ryo and Kubota Nobuhiko discussed the trends in consumption for 2026 fr
The Impact of Social Media on Every Aspect of Your Business
Social media acts as a portal for direct connection with ideal customers rather than just a digital advertisement for your brand. It enables businesses to build strong relationships and impacts every
Can a 300,000-Influencer Network Built on AI-Generated Content Work?
The article examines Unilever's 300,000-creator network and the fact that 71% of creators use AI tools, questioning whether this vast content generation system can actually work.
SNS Usage Trends and AI Adoption Among New University Students in 2026
A survey on new university students in 2026 reveals a rapid rise in the use of BeReal. for social media. Over 90% of students are utilizing generative AI, indicating its significant role in student li
How to Master Your Brand's Facebook Link in Bio
The Facebook link in bio serves as your brand's 'home base', aimed at directing high-intent traffic to your website. Effectively utilizing it can enhance audience engagement and drive traffic.
How Social Intelligence Enhances Customer Care
Customer care is a vital aspect of social media management. Social intelligence, derived from analyzing data on social platforms, is used by frontline staff to enhance customer service. This article d
Native posting vs. Sprout Social Essentials: When to upgrade your social strategy
Many social teams rely on free, familiar native apps, but as workload increases, this setup can become inconvenient. The article explores how implementing Sprout Social Essentials can enhance social s
Complete Guide to LinkedIn Marketing for Small Businesses in 2026
LinkedIn plays a crucial role in the B2B sector. Organizations use it to share product updates and company news. Business leaders leverage the platform to express industry insights and build relations
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Welcome to #TikTokSummerCamp: Discover, Create, Share
TikTok is launching #TikTokSummerCamp on June 24, aimed at helping families and teens explore creativity and new interests. The camp offers hands-on activities for creating lasting memories. A digital
How to Get More Views on TikTok: Master Signals to Win Loyal Followers
Increasing views on TikTok enhances reach, engagement, and growth opportunities for brands. Understanding TikTok's algorithm is crucial for boosting views. The article discusses strategies to master s
Investigation of SNS Policies of 30 Listed Food Companies in Japan
An investigation of SNS policies of 30 listed food companies in Japan found that none mentioned generative AI. This suggests that companies are cautious about utilizing AI in their social media strate
Alex Cooper Expands Her Unwell Network with New YouTube Shows
Alex Cooper announced the expansion of her Unwell Network, building on the success of her podcast 'Call Her Daddy'. Four new shows are set to debut on YouTube, promising to diversify her content and p
The Importance of Social Media Marketing: 8 Stats Proving Its Role in Business Success
Social media plays a crucial role in the customer journey, influencing how people discover brands and their behaviors. The article presents 8 statistics that highlight how social media contributes to
Introducing Instants: A New Way to Share in the Moment
Meta has announced a new feature called 'Instants', allowing users to easily share moments with Close Friends or mutual followers in real-time. This enables quick sharing of experiences as they happen
Social Intelligence is Needed Right Now
Social media used to be straightforward, but now brands must go beyond posting content and addressing customer service issues. Social intelligence, the analysis of social trends and customer behavior
Designing an AI Marketing Strategy for Social Media: An Expert Guide
In the fast-paced world of social media, businesses need the right tools to stay competitive and grow. This article discusses how to design an AI-driven marketing strategy for social media, emphasizin
Introducing Prepaid Mobile Recharges for WhatsApp Users in India
Meta introduces a feature for WhatsApp users in India to recharge prepaid mobile plans directly within the app. This makes it easier for users to manage their essential tasks while staying connected.
How to Post on Instagram: A Step-by-Step Guide for Feed, Stories, and Reels
This guide details how to post on Instagram, explaining the features and posting steps for Feed, Stories, and Reels. It is designed for beginners, providing insights on how to effectively use Instagra
How Tabitha Brown Created a Safe Space for Children with Tab Time
Tabitha Brown shares her transition from traditional acting to becoming a three-time Emmy winner. She discusses the inspiration behind her program, Tab Time, aimed at creating a safe space for childre
Coachella 2026 Weekend Two YouTube Preview
YouTube has announced the latest information regarding the second weekend of the 2026 Coachella music festival. This year’s event promises special performances and new content, allowing viewers to enj
Highlights from Weekend One of Coachella Livestream
The YouTube Official Blog highlights key moments from the Weekend One livestream of the Coachella music festival. It reflects on performances by artists and special moments, allowing viewers to revisi
YouTube Helps Americans Learn About History, Science, and Innovation
YouTube is enhancing its partnership with C-SPAN to provide opportunities for Americans to learn about history, science, and innovation in celebration of the 250th anniversary. Viewers will have acces