Business Profiles getting major analytics overhaul — search trends and engagement metrics consolidating into unified dashboard
Google Business Profiles Tests New Advanced Performance Reports
Original: Google Business Profiles Tests New Advanced Performance Reports
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Summary
Google is testing a major redesign of the performance report section within Google Business Profiles. The new interface includes metrics on engagement, reviews, search trends, audience analytics, and more, alongside top recommendations and enhanced reviews detail views. Currently in limited testing, the redesign has been shared by multiple users via screenshots and video. It represents a significant improvement over the current performance reporting functionality.
Key Points
- Engagement, reviews, search trends, and audience analytics consolidated in single view
- Limited testing phase, confirmed by multiple users with screenshots and video
- Significant improvement over current performance reporting functionality expected
- Relationship with Google Business Home portal still unclear
- Available in both light and dark mode
View developer summary
Google Business Profiles is undergoing a redesign of the performance report dashboard structure, introducing new metric aggregation schemas: overview, recommendations, engagement, reviews, audience, and search_trends sections. New data points suggest backend API expansion for local business analytics. This is part of broader Google Business Home portal redesign; API compatibility and rollout scope remain in testing phase.
Source: https://www.seroundtable.com/google-business-profiles-new-performance-reports-42367.html
Outlet: Search Engine Roundtable
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