Morinaga's OOH strategy shows a significant year-on-year increase! Data utilization is the key.
Morinaga's 'in Jelly' Achieves Sales Boost with Data-Driven OOH Strategy
Original: 販売点数が昨対比大幅アップ！森永製菓「inゼリー」が実践した、データドリブンなOOH施策の全貌
Importance: データドリブンなOOH施策が販売増に寄与し、多くの広告運用担当者に影響を与える可能性があるため。
Summary
Morinaga's 'in Jelly' implemented a data-driven OOH (Out-Of-Home) strategy, resulting in a significant sales increase compared to the previous year. By utilizing Navitime Japan's foot traffic data and FreakOut's solutions, they executed effective inbound measures. The importance of data utilization in OOH advertising is highlighted.
Key Points
- Significant sales increase compared to last year in OOH
- Utilization of foot traffic data from Navitime
- Implementation of FreakOut's solutions
- Emphasis on the importance of data-driven strategies
- Shift away from traditional methods
View developer summary
Morinaga's OOH strategy for 'in Jelly' utilized Navitime Japan's foot traffic data and FreakOut's solutions, demonstrating a data-driven approach. This resulted in significant sales growth, highlighting the necessity for data-based planning and evaluation in OOH advertising, which often depends on experience and intuition.
Source: https://markezine.jp/article/detail/50563
Outlet: MarkeZine
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