17 articles in "ディスプレイ広告" — sorted by importance and recency
Google to Remove Third-Party Rates Feature for Hotel Ads on Sept. 30
Google announced it will discontinue the third-party rates feature for hotel ads after September 30, 2026. From this date, hotel ad campaigns will stop serving ads across all inventory. Affected hotel
CARTA ZERO Launches New Advertising Solution Using NTT Docomo Data
CARTA ZERO has launched a new advertising solution package utilizing data from NTT Docomo. This solution optimizes ads based on user interests and behaviors, achieving effective targeting. As a result
Reasons Behind the Increase in Advertising Spending
According to the latest "MAD MAN REPORT," global platforms are seeing a significant increase in advertising revenue. This change indicates tectonic shifts in the advertising market, driven by companie
Google AdSense Adds Dynamic Anchor Ads
Google has added a new dynamic anchor ads format to AdSense, making collapsible anchor ads available on desktop. The new feature will automatically launch on June 19, 2026, and users can disable the s
Google Introduces New Ad Formats In AI Mode
Google unveils new ad formats in AI Mode, including Conversational Discovery ads and Highlighted Answers, showcasing the evolution of advertising within conversational, AI-powered search experiences.
FreakOut Partners with True Data to Enhance Ad Delivery and Analytics
FreakOut has partnered with True Data to launch solutions for ad delivery and purchase analytics. This allows advertisers to utilize data for more effective ad operations. The new tools enhance target
Google Extends Dynamic Search Ads Migration Deadline to February 2027
Google has extended the migration deadline from Dynamic Search Ads to AI Max until February 2027. Advertisers should be aware of this change.
Enhanced Local Services Ads for Home Listings Boost Connections
Google has enhanced Local Services Ads for home buyers, connecting them with local agents. Buyers can contact agents directly from the ad, gaining critical property details and improving their search
Google Ads Tests Blue Dotted Underlines for Sitelinks
Google is testing a new format for sitelinks in search ads, featuring blue dotted underlines. This format has been confirmed for the smaller version of sitelinks on mobile ads. It's unclear if this wi
The Future of Advertising Creativity Revealed by Dark Mode Ads
The advertising industry has long prioritized visibility, but the emergence of dark mode ads is challenging this norm. OOH (Out of Home) and digital signage have relied on bright, flashy ads to captur
Logly Launches AI Agent Service for BtoB Advertising Operations
Logly has launched a new service utilizing AI agents for BtoB advertising operations. This service aims to enhance operational efficiency and optimize ads through data analysis. Advertisers can manage
unerry Launches OOH Advertising Measurement Service Covering Outdoor, Transit, and Retail Signage
unerry has launched a new measurement service for out-of-home (OOH) advertising. This service targets ads in transit and retail environments, providing tools to measure visibility and effectiveness. A
Google Tests Growing Expanding Shopping Ads
Google is testing a new feature where Shopping ads enlarge when hovering the mouse cursor over them. This format was previously seen in another ad type, with the ads expanding vertically. The test was
Bing Tests Showing Sale Prices In Shopping Ads
Microsoft Bing is testing showing sale prices in shopping ads within search results. The sale price is highlighted in green with the original price crossed out, and a blue-highlighted price is also sh
Asset Studio Enhances Creative Power with New AI Features
New multimodal capabilities are added to Google Ads' Asset Studio, enhancing the platform for creating, building, and testing creative assets. This allows advertisers to easily generate diverse conten
Indeed's New Ad 'Ritsu Doan is Not Alone' Features Giant Signage in Shibuya
Indeed has launched a new advertisement titled 'Ritsu Doan is Not Alone', featuring giant digital signage in Shibuya. The installation allows people to experience Ritsu Doan's high-speed shots interac
Tips for Copy and Design to Succeed with Emotionally Expressive Banners
Emotionally expressive banners, known as 'emotionally representative', capture users' attention by voicing their concerns and fostering empathy. The key is to use copy that resonates with users' emoti