Trade Desk's collaboration with 7-Eleven opens new possibilities for ad delivery.
The Trade Desk Integrates 7-Eleven App Purchase Data for Ad Delivery
Original: The Trade Desk、セブン‐イレブンのアプリ会員購買データを連携 各広告配信への活用可能に
Importance: 広告配信におけるデータ活用の新たな試みで、多くの広告主に影響を与える可能性があるため。
Summary
The Trade Desk has integrated 7-Eleven's app purchase data to enhance ad delivery. This collaboration allows advertisers to deliver more targeted ads effectively. Data-driven advertising strategies are expected to improve advertising ROI.
Key Points
- Trade Desk partners with 7-Eleven
- Utilizes app purchase data for advertising
- Improves precision of targeted ads
- Expected increase in ROI
View developer summary
Integrating 7-Eleven's app purchase data into The Trade Desk's platform enables advertisers to utilize consumer buying behavior for targeted ad delivery. This is expected to enhance campaign effectiveness through real-time data analytics.
Source: https://markezine.jp/article/detail/77189
Outlet: MarkeZine
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