Low CPA in retargeting doesn't guarantee success. It's essential to assess the quality of conversions.
Is Low CPA in Retargeting Really Effective?
Original: 「CPAが安いリタゲ」は本当に成果か？ オーディエンスの訪問期間を分けて見えたこと
Importance: リターゲティング施策の効果を見極めるための考察が重要
Summary
In retargeting, a low CPA can create a false sense of success, but the actual conversions (CV) need to be assessed for quality. While CVR can appear high, results may vary depending on the audience's visit duration. This analysis highlights the importance of accurately evaluating the true effectiveness of retargeting strategies.
Key Points
- Low CPA can create a false sense of success
- High CVR may mislead regarding quality
- Be cautious of differing results based on visit duration
View developer summary
The article examines how low CPA in retargeting can create a misleading perception of success, noting that high CVR may not reflect true conversion quality. It advocates for segmenting audience visit durations to better assess the effectiveness of retargeting strategies, ensuring that conversions are genuinely valuable.
Source: https://anagrams.jp/blog/retargeting-cpa-by-audience-period/
Outlet: アナグラム ブログ
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