Referral traffic surged by 150% due to increased links in ChatGPT. Brands should leverage this trend.
ChatGPT's Increased Links Result in 150% Boost in Referral Traffic
Original: Similarweb: ChatGPT Shows More Links Leading To 150% Increase In Referrals
Importance: ブランドへのトラフィック増加は多くの企業に影響を与える可能性があるため。
Summary
New data from Similarweb indicates that since ChatGPT started surfacing more prominent links to brands, referral traffic has increased by 150%. Additionally, pageviews per visit rose by 24%, and time on site increased by 11%. This data reflects results after May 7. Companies should leverage links from AI answers to drive traffic.
Key Points
- Links in ChatGPT now more prominent
- Referral traffic increased by 150%
- Pageviews per visit up by 24%
- Time on site increased by 11%
- Brands need to encourage clicks
View developer summary
According to Similarweb, referral traffic surged by 150% after ChatGPT improved link visibility to brands from May 7. The data also shows a 24% increase in pageviews per visit and an 11% increase in time on site, highlighting the need for brands to optimize click-through strategies from AI responses.
Source: https://www.seroundtable.com/chatgpt-links-up-referrals-41383.html
Outlet: Search Engine Roundtable
This article is an AI-generated summary (Claude Haiku 4.5) of publicly available information from Google, X, TikTok, Meta, LINE, YouTube and other marketing platforms. The original source URL is always provided in accordance with fair-use citation requirements. Summaries are AI-generated and may contain mistranslations or misinterpretations. Always verify details with the original source.