Local Service Ads integrated into Google Ads. New features will impact ad operations significantly.
Google Local Service Ads Transitioning to Google Ads Platform
Original: Daily Search Forum Recap: July 21, 2026
Importance: Google Adsの重要な機能変更が含まれており、多くの広告運用担当者に影響を与えるため。
Summary
Google is transitioning Local Service Ads to the main Google Ads platform. This includes a new Performance Max campaign type optimized for lead generation. Google Ads is also enhancing text customization through AI and testing a bulk linking feature with Google Analytics. Bing is experimenting with an open button for sitelinks and an image section in its shopping panel.
Key Points
- Local Service Ads integrated into Google Ads
- Introduction of new Performance Max campaigns
- AI text generation feature update
- Testing bulk linking with Google Analytics
- Bing testing sitelinks button
View developer summary
Google integrates Local Service Ads into Google Ads, introducing a Performance Max campaign type for pay-per-lead. Updates specify AI-generated text customization. Testing includes a bulk linking feature for Google Analytics. Bing tests an open button for sitelinks and an image section in shopping results.
Source: https://www.seroundtable.com/recap-07-21-2026-41720.html
Outlet: Search Engine Roundtable
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