The new Prospect Mode enhances ad targeting for brand-unaware users. A must-watch for advertisers.
Google Ads Introduces New Feature Called Prospect Mode
Original: New: Google Ads Prospects Mode
Importance: 新機能の追加により、多くの広告運用者に影響を与える可能性があるため。
Summary
Google Ads has added a new feature called Prospect Mode for New Customer Acquisition. This feature targets brand-unaware users who have never searched for or visited your site. By using the new setting 'Only bid for new prospects BETA', ads will only be shown to users defined as new customers, allowing for a more focused approach to reach cold prospects compared to traditional methods.
Key Points
- Introduction of the new Prospect Mode feature
- Targets brand-unaware users
- Enhanced ad targeting with new bidding settings
- Reaches cold prospects beyond traditional methods
- Automatically excludes unqualified users
View developer summary
Google Ads introduces Prospect Mode, targeting brand-unaware users for ad delivery. The new bidding setting 'Only bid for new prospects BETA' allows advertisers to show ads only to users who have not previously visited or searched for the brand, enhancing targeting capabilities beyond traditional customer acquisition methods.
Source: https://www.seroundtable.com/google-ads-prospects-mode-41407.html
Outlet: Search Engine Roundtable
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