Google Ads is testing blue dotted underlines for sitelinks, worth watching for operational impacts.
Google Ads Tests Blue Dotted Underlines for Sitelinks
Original: Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings
Importance: 新しい広告フォーマットのテストは、広告運用に影響を与える可能性があるため。
Summary
Google is testing a new format for sitelinks in search ads, featuring blue dotted underlines. This format has been confirmed for the smaller version of sitelinks on mobile ads. It's unclear if this will also apply to organic listings, but testing is ongoing.
Key Points
- Google Ads is testing a new sitelink format
- Features blue dotted underlines for sitelinks
- Applicable to smaller versions of mobile ads
- Unclear if it applies to organic listings
- Test results may impact future ad operations
View developer summary
Google Ads is testing a new sitelink format with blue dotted underlines, primarily seen in mobile ads. Similar tests for organic URLs were noted earlier. The impact on user engagement and ad performance remains to be assessed.
Source: https://www.seroundtable.com/google-ads-blue-dotted-underlines-sitelinks-41474.html
Outlet: Search Engine Roundtable
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