Performance Max reporting now covers all networks. Be cautious of temporary metric increases due to measurement changes.
Google Ads Performance Max Product Reporting Now Uses All Networks
Original: Google Ads Performance Max Product Reporting Now Uses All Networks
Importance: 多くの広告運用者に影響を与える新しい機能の追加。
Summary
Google Ads updated its Performance Max product reporting on June 15, 2026, now using data from all Performance Max networks. Previously, product performance metrics were only available for Search networks and Standard Shopping campaigns. This change may cause a temporary spike in metrics like impressions and clicks, but it reflects a measurement change rather than actual performance shifts.
Key Points
- Performance Max reporting updated
- Uses data from all networks
- Temporary increase in impressions and clicks
- Impact due to measurement change
- Client communication necessary
View developer summary
As of June 15, 2026, Google Ads has expanded Performance Max product reporting to include all networks. Previously limited to Search and Standard Shopping, metrics like cost and conversions now reflect data across all networks using Google Merchant Center. Users may see a one-time spike in metrics, highlighting the need for careful benchmarking and client communication regarding measurement changes.
Source: https://www.seroundtable.com/google-ads-pmax-product-reporting-all-networks-41694.html
Outlet: Search Engine Roundtable
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