Starting June 1, Google Ads will delete short-term performance data. Don't forget to download your old data.
Google Ads to Delete Short Term Performance Data Starting June 1
Original: Google Ads To Delete Short Term Performance Data June 1st
Importance: 短期データの削除は広告運用に直接影響を与えるため。
Summary
Google Ads has updated its data retention policy, deleting short-term (hourly, daily, weekly) performance data older than 37 months starting June 1, 2026. Monthly, quarterly, and yearly data will still be retained for 11 years. Users are advised to download any old data.
Key Points
- Data deletion starts June 1, 2026
- Short-term data older than 37 months affected
- Monthly data retained for 11 years
- Reach and frequency metrics available for 3 years
- Users advised to download old data
View developer summary
Starting June 1, 2026, Google Ads will delete hourly, daily, and weekly performance data older than 37 months. Monthly, quarterly, and annual data will still be available for 11 years. Reach and frequency metrics will only be retained for 3 years. Users should back up necessary data before deletion.
Source: https://www.seroundtable.com/google-ads-delete-performance-data-41403.html
Outlet: Search Engine Roundtable
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