Change in Multiplex ad reporting means each ad will be a separate request. Ad operations need to adapt.
Google AdSense Changes Reporting for Multiplex Ads
Original: Google AdSense Multiplex Ads Changes Ad Request Reporting
Importance: 広告リクエストの報告方法変更は、運用に影響を与えるため。
Summary
Starting June 23, 2026, Google will change how it reports ad requests for Multiplex ad units in AdSense. Previously, ads within a Multiplex unit were counted as a single request, but now each ad will be reported as its own request. This is expected to increase the number of ad requests and related metrics, although total impressions and revenue are not anticipated to change significantly.
Key Points
- Change in reporting for Multiplex ad requests
- Each ad will be counted as a separate request
- Impact on request numbers and CTR
- No significant change in revenue expected
- Effective from June 23
View developer summary
As of June 23, 2026, Google AdSense will report each ad in Multiplex ad units as its own request. This change will affect metrics such as ad requests, matched ad requests, ad request CTR, and coverage. Google indicates there will not be a significant impact on total impressions or revenue.
Source: https://www.seroundtable.com/google-adsense-multiplex-ad-change-41562.html
Outlet: Search Engine Roundtable
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