Third-party rates for hotel ads will be removed after September 30. Affected campaigns need attention.
Google to Remove Third-Party Rates Feature for Hotel Ads on Sept. 30
Original: Google Third-Party Rates For Hotel Ads Feature Going Away On Sept. 30
Importance: ホテル広告の重要な機能が廃止されるため、影響範囲が広い。
Summary
Google announced it will discontinue the third-party rates feature for hotel ads after September 30, 2026. From this date, hotel ad campaigns will stop serving ads across all inventory. Affected hotel ad campaigns will cease, while Performance Max for Travel Goals campaigns will continue serving ads through other channels like Search, Display, and YouTube. To continue showing hotel ads, a direct price feed must be set up with an integration partner, linked to the Google Ads account, and campaigns recreated.
Key Points
- Discontinuation on September 30, 2026
- Third-party rates feature removal
- Affected campaigns will cease
- Performance Max will continue
- Direct price feed required
View developer summary
Google will remove the third-party rates feature for hotel ads after September 30, 2026, leading to affected hotel ad campaigns ceasing to serve ads across all inventory. Performance Max for Travel Goals campaigns will keep serving ads through other channels such as Search, Display, and YouTube. To continue displaying hotel ads, a direct price feed must be set up, linked to the Google Ads account, and campaigns recreated.
Source: https://www.seroundtable.com/google-third-party-rates-for-hotel-ads-sunset-41603.html
Outlet: Search Engine Roundtable
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