ATVs and RVs are now included in Google vehicle ads! More options for advertisers.
ATVs and Non-Motorized Vehicles Now Supported in Google Vehicle Ads
Original: ATVs & Non-Motorized Vehicles Can Now Be Listed In Google Vehicle Ads
Importance: 新機能追加により広告主の選択肢が広がるため。
Summary
Google is expanding its vehicle ads in the U.S. to include All-Terrain Vehicles (ATVs), RVs, Utility Task Vehicles (UTVs), and non-motorized trailers like travel trailers and campers. Advertisers can upload vehicle data to the Merchant Center and run Performance Max campaigns in Google Ads. Vehicle ads show an image, key details, and direct customers to the Vehicle Description Page on the advertiser's site.
Key Points
- ATVs and RVs added to vehicle ads
- Supports Performance Max campaigns
- Data upload required in Merchant Center
- Ads direct customers to advertiser's site
View developer summary
Google's vehicle ads now support ATVs, RVs, UTVs, and non-motorized trailers. Advertisers must upload data to the Merchant Center and utilize Performance Max campaigns. The ads provide vehicle images and details, directing users to the Vehicle Description Page (VDP) for more actions.
Source: https://www.seroundtable.com/google-vehicle-ads-atvs-41322.html
Outlet: Search Engine Roundtable
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