Standalone Display campaigns are retiring, integrated into Demand Gen, changing operational methods.
Google Retires Standalone Display Campaigns for Demand Gen
Original: Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen via @sejournal, @brookeosmundson
Importance: 広告運用に大きな影響を及ぼす仕様変更であるため
Summary
Google is retiring standalone Display campaigns, integrating them into Demand Gen. This change will alter how advertisers manage GDN (Google Display Network) inventory, exclusions, reporting, and campaign controls within Google Ads, impacting advertising operations significantly.
Key Points
- Retirement of standalone Display campaigns
- Integration into Demand Gen
- Changes in GDN inventory management
- Modifications in exclusions and reporting
- Need for improved advertising operational efficiency
View developer summary
Standalone Display campaigns in Google Ads are being retired in favor of Demand Gen. This change impacts how advertisers manage GDN inventory, exclusions, reporting, and campaign controls, necessitating adjustments in operational efficiency.
Outlet: Search Engine Journal
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