A method to optimize Google Ads Smart Bidding is presented.
How to Fix Google Ads Smart Bidding: Primary vs. Secondary Conversion Framework
Original: How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
Importance: 広告運用に影響を与える改善策が提示されているため。
Summary
Mixing button clicks and purchases in one conversion column causes the Google Ads algorithm to target the wrong users. This article suggests a framework using primary and secondary conversions to improve campaign effectiveness.
Key Points
- Mixing conversions causes issues
- Separate primary and secondary conversions
- Optimization of the algorithm is achievable
View developer summary
The article addresses the problem of combining button clicks and purchases in Google Ads Smart Bidding. It highlights the necessity of differentiating between primary and secondary conversions to enhance targeting efficiency and algorithm performance.
Outlet: Search Engine Journal
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