Focusing on how to translate search metrics into business outcomes
When Marketing Leaders Can’t Explain Search Performance
Original: When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris
Importance: 検索パフォーマンスの理解は重要だが、直接的な仕様変更ではないため。
Summary
The article discusses how marketing leaders can translate search metrics into business outcomes, create sharper reports, and strengthen executive confidence. It emphasizes the importance of understanding search performance for effective reporting in modern marketing.
Key Points
- Translating search metrics into business outcomes
- Importance of creating clear reports
- Methods to strengthen executive confidence
View developer summary
This article provides insights on translating search metrics into actionable business outcomes, focusing on enhancing reporting clarity and building executive confidence. It emphasizes the critical role of effective communication of search performance in marketing strategies.
Source: https://www.searchenginejournal.com/when-marketing-leaders-cant-explain-search-performance/572464/
Outlet: Search Engine Journal
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