135% increase in LINE sales. Data integration is creating a new form of customer engagement.
Sales via LINE Increased by 135%: How Data Integration Enabled One-to-One Service
Original: LINE経由売上が135％に。アプリの行動データが叶えたショップチャンネルのOne to One接客
Importance: LINE経由の売上増加は多くの企業にとって重要な成功事例となるため。
Summary
Jupiter Shop Channel successfully increased sales via LINE by 135% by integrating the app measurement tool 'Adjust' with the LINE CRM tool 'Ligla'. Amid challenges of fragmented behavioral data across channels, they enabled real-time personalized service, enhancing LTV (Customer Lifetime Value) with existing customers.
Key Points
- Achieved 135% increase in sales via LINE
- Integrated Adjust and Ligla
- Enabled real-time personalized service
- Successfully enhanced existing customer LTV
- Highlighted the importance of data integration
View developer summary
Jupiter Shop Channel increased sales via LINE by 135% by integrating the Adjust and Ligla APIs. Utilizing behavioral data from the app on LINE allows for real-time personalized service, successfully enhancing existing customer LTV.
Source: https://markezine.jp/article/detail/50705
Outlet: MarkeZine
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