Most video production budgets are under 100,000 yen, with view count as the key KPI, highlighting cost-consciousness in SMEs.
Trends in Video Production Budget and Key KPI Focus
Original: 動画制作の予算「10万円未満」が最多回答に／重視するKPIトップは「再生回数」／アルファノート調査
Importance: 動画制作の予算とKPIの傾向は、マーケティング戦略に影響を与えるため。
Summary
According to AlphaNote's survey, the most common video production budget is under 100,000 yen, with the key KPI (Key Performance Indicator) being 'view count.' This reflects a trend of cost-consciousness among small and medium-sized enterprises and an emphasis on viewer engagement.
Key Points
- The most common video production budget is below 100,000 yen
- The key KPI is view count
- Reflects cost-consciousness in small businesses
- Importance of viewer engagement
- Influences future production strategies
View developer summary
AlphaNote's survey highlights that the predominant video production budget is under 100,000 yen. The leading KPI is 'view count,' showcasing a focus on viewer engagement and budget management, especially relevant for small to medium enterprises.
Source: https://markezine.jp/article/detail/77064
Outlet: MarkeZine
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