Google Display Ads enhances management efficiency with the new Demand Gen platform.
Google Display Ads has a new home in Demand Gen
Original: Google Display Ads has a new home in Demand Gen.
Importance: 新しいプラットフォームへの移行が広告運用に影響を与えるため
Summary
Google announced that display advertisers can still serve ads exclusively on the Google Display Network while benefiting from more streamlined campaign management through the new Demand Gen platform.
Key Points
- Display ads integrated into Demand Gen
- Ads can still be served exclusively on Google Display Network
- Campaign management becomes more efficient
View developer summary
Display ads will continue to serve on the Google Display Network (GDN) while benefiting from efficient campaign management via the Demand Gen platform, allowing advertisers easier campaign management.
Source: https://blog.google/products/ads-commerce/google-display-ads-demand-gen/
Outlet: Google Ads Blog
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