The new platform for display ads could enhance operational efficiency.
Google Display Ads has a new home in Demand Gen.
Original: Google Display Ads has a new home in Demand Gen.
Importance: キャンペーン管理の効率化は多くの広告主に影響を与えるため。
Summary
Google offers display advertisers a new platform for campaign management while continuing to serve ads on the Google Display Network. This change aims to streamline operations and make ad management easier for advertisers.
Key Points
- Introduction of a new platform for display advertising
- Streamlined campaign management
- Continued use of the Google Display Network
View developer summary
Google Display Ads is now part of the new Demand Generation platform, enabling advertisers to serve ads on the Google Display Network while improving campaign management efficiency. The shift aims to enhance operational workflows and streamline the advertising process.
Source: https://blog.google/products/ads-commerce/google-display-ads-demand-gen/
Outlet: The Keyword (blog.google)
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