Great opportunity for advertisers during Q5! CPM down 5% and conversion costs down 27%. Make the most of it!
Q5: X's Best-Kept Strategy for Advertisers
Original: Q5: X's best-kept secret
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Importance: 広告効率が大幅に向上する機会を提供しているため。
Summary
X encourages advertisers to leverage the unique opportunities during Q5, from mid-December to mid-January, when CPMs and cost-per-conversion drop. Last year saw a 5% reduction in CPM and a 27% reduction in conversion costs. Enhanced performance targeting is recommended to maximize results during this period.
Key Points
- 5% reduction in CPM during Q5
- 27% decrease in cost-per-conversion
- Introduction of optimized targeting features
- Effective alignment with live sports
- New growth opportunities for advertisers
View developer summary
X provides enhanced targeting features during Q5 to maximize advertising effectiveness. This feature yields an average 10% increase in CTR and a 16% increase in conversion rates compared to traditional targeting. Aligning with sports content also boosts brand visibility.
Source: https://business.x.com/en/blog/q5-xs-best-kept-secret
Outlet: X Business Blog
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