Ravyn Lenae's new campaign kicks off! Check out the hit song that inspired 4 million videos.
Launch of Ravyn Lenae’s New Campaign
Original: Going Behind the Breakthrough with Ravyn Lenae - Newsroom | TikTok
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Summary
TikTok has launched a new campaign featuring R&B singer-songwriter Ravyn Lenae and her hit song 'Love Me Not'. This campaign reflects how the song went viral on TikTok, leading to its global success. Ravyn Lenae has 429k followers on TikTok, and her track inspired over 4 million video creations and over 10 billion views. The 'Behind the Breakthrough' series captures TikTok artists reflecting on their careers.
Key Points
- Launch of Ravyn Lenae’s new campaign
- 'Love Me Not' inspired 4 million video creations
- Part of the 'Behind the Breakthrough' series
- Highlights viral success on TikTok
- Has 429,000 followers on TikTok
View developer summary
TikTok has launched a marketing campaign featuring Ravyn Lenae, highlighting her song 'Love Me Not'. The campaign showcases its viral impact on her career through user-generated content. The 'Behind the Breakthrough' series documents TikTok's transformative influence on artists. Key metrics: 429k followers, 4 million video creations, 10 billion views.
Source: https://newsroom.tiktok.com/en-us/going-behind-the-breakthrough-with-ravyn-lenae
Outlet: TikTok Newsroom
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