A special experience to celebrate Karol G's new album is here! Enjoy regional competition too.
Karol G Brings the Tropicoqueta to TikTok
Original: Karol G Brings the Tropicoqueta to TikTok - Newsroom | TikTok
AI-generated illustration
Importance: 新しいインタラクティブ機能とキャンペーンが導入されるため、SNS運用に影響。
Summary
TikTok is launching a special in-app experience to celebrate Karol G's new album 'Tropicoqueta'. Starting June 20, users can use interactive tools and custom frames to celebrate culture and identity. A country leaderboard will showcase which regions generate the most views on Tropicoqueta content. This campaign aims to connect people through the power of music.
Key Points
- Campaign based on Karol G's new album
- Offers interactive tools and custom frames
- First introduction of a country leaderboard
- Users can earn themed profile frames
- Campaign runs from June 20 to July 3
View developer summary
TikTok is launching an immersive in-app experience for Karol G's album release, featuring custom frames and interactive tools. The campaign runs from June 20 to July 3, includes a country leaderboard for tracking views on Tropicoqueta content, and allows users to earn themed profile frames and create avatars inspired by the album.
Source: https://newsroom.tiktok.com/en-us/karol-g-brings-the-tropicoqueta-to-tiktok
Outlet: TikTok Newsroom
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