Transition deadline extended to February 2027 — good news for advertisers.
Google Ads Extends Deadline for Transition from DSA to AI Max
Original: Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline
Importance: 多くの広告主に影響する移行期限の延長
Summary
Google has announced an extension of the deadline for transitioning from Dynamic Search Ads (DSA) to AI Max from September 2026 to February 2027. This change is based on advertiser feedback, providing more time for a smooth transition. The creation of new DSA campaigns will resume on June 15, 2026, with a transition period running from June 2026 to January 2027.
Key Points
- Transition deadline extended to February 2027
- New DSA campaign creation resumes June 15
- Migration period from June 2026 to January 2027
- Automigration begins in February 2027
View developer summary
Google has postponed the migration of DSA campaigns to AI Max from September 2026 to February 2027, giving advertisers more time for transition management. New DSA campaign creation resumes on June 15, 2026, with a testing and voluntary migration phase from June 2026 to January 2027, and automigration starting in February 2027.
Source: https://www.seroundtable.com/google-ads-dsa-ai-max-extended-41497.html
Outlet: Search Engine Roundtable
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