Google Ads updates bidding strategy names, potential for mixed naming
Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates
Original: Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates
Importance: 入札戦略の名称変更はユーザーに影響を与えるが、機能自体には変更がないため。
Summary
Google Ads is updating the naming of bidding strategies. Target CPA and Target ROAS will now be displayed as standalone options, separating them from Maximize conversions and Maximize conversion value. This change began in June 2026, and no action is required from users. During this transition, different platforms may show mixed naming conventions.
Key Points
- Target CPA and Target ROAS are now standalone options
- Name changes started in June 2026
- No action required from users
- Mixed naming may occur on different platforms
- Bidding strategy functionality remains unchanged
View developer summary
Google Ads is updating the labels for bidding strategies, decoupling Target CPA from Maximize conversions and Target ROAS from Maximize conversion value. This update started in June 2026, with no functional changes. Users may experience mixed naming across Google Ads API, Editor, and mobile app during the transition.
Source: https://www.seroundtable.com/google-ads-target-cpa-roas-updates-41539.html
Outlet: Search Engine Roundtable
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