Conversational ads from OpenAI — ahead of Google's equivalent, but still limited beta. Operational efficiency will determine adoption pace.
OpenAI Testing ChatGPT Business Agent Ad Campaign Type
Original: ChatGPT Ads Business Agent Conversation Campaign Type
Importance: OpenAI広告の新機能テストだが、全広告主未対応の限定ベータ段階のため、即座の業務影響は低い。ただしAI会話ベースの広告モデル先行例として参考価値あり。
Summary
OpenAI is testing a new ad campaign type called 'Agent' that directs users into a ChatGPT-powered business agent conversation instead of sending them to a website. The agent scrapes the advertiser's website to build a business profile, learns common customer questions and support information, and can access product feeds and MCP tools for data retrieval. Advertisers can configure the agent with custom instructions and capture leads via custom forms. The feature uses the same technology as custom GPTs. Currently available only to select advertisers; full rollout timeline is unclear.
Key Points
- OpenAI rolling out chatbot-native ads in limited beta
- Auto-builds business profile via website scraping
- Custom GPT tech with product feeds and MCP integration
- Directs users to conversational UI instead of website URL
View developer summary
OpenAI implementing 'Agent' campaign type in Ads Manager. Flow: (1) website scraping to build business profile, (2) agent creation using Custom GPTs technology with user-defined instructions, (3) integration with product feeds, MCP tools, and custom form capture, (4) ad delivery targeting the agent endpoint instead of URL. Deployed alongside existing Standard and Product Feeds campaign types. Currently in limited beta rollout.
Source: https://www.seroundtable.com/chatgpt-ads-business-agent-41801.html
Outlet: Search Engine Roundtable
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