The EU is considering a fine in millions of euros against Google, with new developments in shopping ads.
EU May Impose Huge Fine on Google for Favoring Its Services
Original: Daily Search Forum Recap: May 26, 2026
Importance: EUによる罰金の可能性が多くのマーケティング活動に影響を与えるため
Summary
On May 26, 2026, it was reported that the EU may impose a fine of several million euros on Google for allegedly favoring its own services in search results. Google is also testing new formats for shopping ads and expanding ad units. Additionally, conversational attributes have been introduced in Google Merchant Center. Furthermore, Google Business Profiles now show view counts for photos and videos.
Key Points
- EU considers a huge fine against Google
- Testing new shopping ad formats
- Ad units expand on mouse hover
- Conversational attributes added to Merchant Center
- View counts now displayed in Business Profiles
View developer summary
The EU is contemplating a large fine against Google for favoritism in search results under the DMA. Google is testing new shopping ad formats that expand on hover. New conversational attributes in Google Merchant Center enhance product descriptions. Google Business Profiles now display view counts for media uploads, helping businesses gauge their effectiveness.
Source: https://www.seroundtable.com/recap-05-26-2026-41384.html
Outlet: Search Engine Roundtable
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