Google Merchant Center is now globally available. This will greatly impact many marketers!
Google Merchant Center for Agencies Now Available Globally
Original: Daily Search Forum Recap: May 12, 2026
Importance: Google Merchant Centerのグローバル展開は多くのマーケターに影響を与えるため
Summary
Google has made the Google Merchant Center for Agencies globally available, which was initially rolled out in the US and Canada two months ago after beta testing in October 2025. Additionally, Google is testing updates to Google Discover publisher pages by adding links and featured posts. There is also an experiment displaying dark and light URLs in search results. Note that Bing Webmaster Tools does not differentiate between http and https. Lastly, the Google Ads certification process has been updated for cryptocurrencies.
Key Points
- Google Merchant Center now available globally
- Featured posts feature coming to Google Discover
- Testing dark and light URLs in search results
- Bing does not distinguish between http and https
- Google Ads certification process updated
View developer summary
The Google Merchant Center for Agencies is now available globally. Google is also testing the addition of custom links and featured posts to Google Discover publisher pages. An experiment is being conducted to display dark and light URLs simultaneously in search results. Bing Webmaster Tools treats http and https as the same, which is different from Google Search Console. The Google Ads certification process has been updated to accommodate cryptocurrencies.
Source: https://www.seroundtable.com/recap-05-12-2026-41305.html
Outlet: Search Engine Roundtable
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