Google Ads starts testing images in sitelinks, increasing potential visual elements in ads.
Google Ads Testing Images in Sitelinks
Original: Google Ads Sitelinks With Images
Importance: 新しい広告表示形式のテストは、運用戦略に影響を与える可能性があるため
Summary
Google Ads is testing showing images in the sitelinks part of the ad unit. While images have been seen in the main sponsored search results, this is the first time for sitelinks. Anthony Higman spotted this and shared his screenshot on X, indicating a potential new visual element for users in ads.
Key Points
- Testing images in the sitelinks of ad units
- Images have been shown in the main section
- Spotted and shared by Anthony Higman on X
- Potential for new visual elements in ads
View developer summary
Google Ads is testing the inclusion of images in the sitelinks section of ad units, differing from images seen in carousels and organic results. This could increase user engagement by adding visual content to ads, potentially improving visibility in search results.
Source: https://www.seroundtable.com/google-ads-images-sitelinks-41491.html
Outlet: Search Engine Roundtable
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