Apple Maps bans home service ads. This could impact ad operations significantly.
Apple Maps Ads Bans Home Service Businesses With Updated Terms
Original: Apple Maps Ads Bans Home Service Businesses With Updated Terms
Importance: 広告業界への影響が大きい新ポリシーの発表
Summary
Apple has announced updated policies for Apple Maps, banning home services like plumbing, electrical work, locksmith services, HVAC, pest control, roofing, and general contracting. Additionally, bail bonds, cryptocurrency ATMs, and certain medical services are also prohibited. This change may impact Google's Local Service Ads business.
Key Points
- Home services banned on Apple Maps
- Bail bonds and cryptocurrency ATMs also prohibited
- Medical services evaluated on a case-by-case basis
- Impact on Google's Local Service Ads
- Policy change affects competitive landscape
View developer summary
Apple Maps Ads has updated its policies to ban ads for home service businesses such as plumbing, electrical work, locksmith services, HVAC, pest control, roofing, and general contracting. Bail bonds, cryptocurrency ATMs, and some medical services are also banned, with medical services assessed individually. This could affect competitive dynamics in local service advertising.
Source: https://www.seroundtable.com/apple-maps-ads-bans-home-services-41696.html
Outlet: Search Engine Roundtable
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