Check out the latest on Google Search fluctuations and ad features from July 11.
Latest Updates on Google 7/11 Update and Advertising Features
Original: Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps
Importance: Googleのアップデートや広告機能の変更は多くのユーザーに影響を与えるため。
Summary
On July 11, 2026, Google Search ranking volatility was noted, dubbed the '7-Eleven update.' Bing announced it doesn't implement one-off search penalties. Google Images celebrated its 25th anniversary with a new image search homepage. AI Overviews will soon display AI-generated images. Google Ads will enable local inventory ads by default for Shopping campaigns in August, and PMax reporting now covers all networks. ChatGPT Ads also received new features.
Key Points
- Google Search ranking volatility on July 11
- Google Images celebrates its 25th anniversary
- AI Overviews to display AI-generated images
- Local inventory ads for Google Ads starting August
- New features added to ChatGPT Ads
View developer summary
The July 11 update led to significant ranking changes in Google Search. Bing confirmed it does not impose one-off search penalties. Google Images updated its homepage for its 25th anniversary, while AI Overviews will present AI-generated images. Google Ads will enable local inventory ads for Shopping campaigns in August, with expanded PMax reporting across all networks. ChatGPT Ads added exclusion controls for location and audience.
Source: https://www.seroundtable.com/video-07-17-2026-41703.html
Outlet: Search Engine Roundtable
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