OpenAI enhances ChatGPT Ads Manager with daily budgets and geo-targeting now available.
OpenAI Releases Updates for ChatGPT Ads Manager
Original: OpenAI Releases ChatGPT Ads Manager Updates & Ads Tests
Importance: 新機能追加により広告運用の効率が向上する可能性があるため。
Summary
OpenAI announced three updates to the ChatGPT Ads Manager for advertisers. New features include daily budget settings, geo-targeting options, and aggregate totals in list views. Daily budgets can be set when creating new campaigns, and geo-targeting allows targeting by U.S. state and ZIP code. Additionally, new dynamic call-to-action (CTA) tests are being conducted within the ChatGPT interface to enhance user understanding and engagement with ads.
Key Points
- Daily budget settings introduced
- Geo-targeting now available
- Aggregate totals displayed in list views
- Dynamic call-to-action tests underway
- New ad experiences being provided
View developer summary
OpenAI updated the ChatGPT Ads Manager to add daily budget settings, geo-targeting, and aggregate metrics in list views. Advertisers can set a daily or lifetime budget when creating new campaigns, with geo-targeting options for U.S. states and ZIP codes. Additionally, dynamic CTAs like 'Shop Now' and 'Sign Up' are being tested to enhance user engagement.
Source: https://www.seroundtable.com/chatgpt-ads-manager-updates-ads-tests-41364.html
Outlet: Search Engine Roundtable
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