Bid adjustments disappearing in Google Hotel Ads? Potentially significant impact ahead.
Google Hotel Ads May Have Dropped Several Bid Adjustments
Original: Google Hotel Ads Drops Several Bid Adjustments - A Bug?
Importance: 入札戦略に大きな影響を与える可能性があるため
Summary
Google Hotel Ads may have dropped several bid adjustments like day of the week check-in, advanced purchase, check-in date, and length of stay. This issue was noted by Ethan H. on LinkedIn, showing only the traveler-set-dates option in the interface. This could affect bidding dependent on length of stay. The Google Ads help document still lists these options as available, prompting speculation of a bug.
Key Points
- Bid adjustments removed in Google Hotel Ads
- Day of week check-in and length of stay impacted
- Reported by Ethan H. on LinkedIn
- Help document still lists them as available
- Speculation about a potential bug
View developer summary
Google Hotel Ads has seemingly removed several bid adjustments, including day of week check-in, advanced purchase, check-in date, and length of stay. User reports confirm this issue, while Google Ads help documentation still lists these adjustments as available. This change could significantly impact bidding strategies, particularly those relying on length of stay.
Source: https://www.seroundtable.com/google-drops-several-bid-adjustments-for-hotel-ads-41444.html
Outlet: Search Engine Roundtable
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