Google merges Shopping ads and free listings policies. Clarity expected, but no new restrictions.
Google to Merge Shopping Ads and Free Listing Policies into One
Original: Google To Merge Google Shopping Ads & Free Listing Policies To One Policy
Importance: ポリシーの統合は広告運用に影響を及ぼすため
Summary
Google announced it will merge Shopping ads and free listing policies into a single Shopping policy in September 2026. This aims to improve organization and clarity. Some policies will still apply only to ads or free listings. Importantly, this change is not expected to impose new restrictions on merchants.
Key Points
- Merging Shopping ads and free listings
- Policy update scheduled for September 2026
- No new restrictions expected
- Some policies will be marked as ad-only
- Aiming for clarity for merchants
View developer summary
Google is merging Shopping ads and free listing policies into one document by September 2026. This aims to streamline and clarify the policies without imposing new restrictions. Certain policies may still apply exclusively to ads or listings.
Source: https://www.seroundtable.com/google-shopping-ads-free-listing-policies-merge-41695.html
Outlet: Search Engine Roundtable
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