New features continue to roll out in Google Ads, especially the focus on Conversion Value Bidding.
Summary of New Features and Changes in Google Ads (June 26, 2026)
Original: Daily Search Forum Recap: June 26, 2026
Importance: 新機能と重要な変更が広告運用に直接影響を与えるため。
Summary
Recap of the search forums on June 26, 2026. Google Ads is rolling out Conversion Value Bidding for Standard Shopping campaigns. New security roles have been added to Google Merchant Center. The creation of Smart Campaigns will be disallowed starting August 3, 2026. Additionally, a new messaging feature has been added to Google Business Profiles, and some advertisers now have access to Google-hosted lead forms. These changes could significantly impact advertising operations.
Key Points
- Conversion Value Bidding introduced for Standard Shopping
- New security roles added to Merchant Center
- Creation of Smart Campaigns banned from August 3
- Messaging feature added to Google Business Profiles
- Google-hosted lead forms available for some advertisers
View developer summary
Key changes from the search forums on June 26, 2026: Google Ads is rolling out Conversion Value Bidding for Standard Shopping campaigns. New security controls have been introduced in Google Merchant Center, specifically for user access management. The Google Ads API will disallow the creation of Smart Campaigns after August 3, 2026. A new messaging button has been added to Google Business Profiles, and Google-hosted lead forms are now available for some advertisers.
Source: https://www.seroundtable.com/recap-06-26-2026-41577.html
Outlet: Search Engine Roundtable
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