Local Services Ads integrate into Google Ads. Excitement grows for new features.
Google Local Services Ads Transitioning to Google Ads Platform
Original: Google Local Services Ads Transitioning To Google Ads Platform
Importance: ローカルサービス広告の重要な統合で多くの広告主に影響。
Summary
Google announced the transition of Local Services Ads to the Google Ads platform, introducing a new Performance Max campaign type optimized for pay-per-lead goals. The migration starts in August 2026 for select U.S. service advertisers, expanding to a broader group later in 2026 and including non-U.S. accounts in 2027. The pay-per-lead model and ad performance remain unchanged, with management now possible through the Google Ads platform.
Key Points
- Local Services Ads integrating into Google Ads
- New Performance Max campaign type introduced
- Migration starts in August 2026
- Pay-per-lead model remains unchanged
- Management possible through Google Ads platform
View developer summary
Google is integrating Local Services Ads into the Google Ads platform, introducing a Performance Max campaign type focused on pay-per-lead goals. The migration starts in August 2026 for select U.S. service advertisers, expanding in late 2026 and including non-U.S. accounts in 2027. The pay-per-lead model remains, with unchanged ad placements and new budget management and customer response capabilities through the Google Ads platform.
Source: https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.html
Outlet: Search Engine Roundtable
This article is an AI-generated summary (Claude Haiku 4.5) of publicly available information from Google, X, TikTok, Meta, LINE, YouTube and other marketing platforms. The original source URL is always provided in accordance with fair-use citation requirements. Summaries are AI-generated and may contain mistranslations or misinterpretations. Always verify details with the original source.