Local metrics added to GA, enhancing analysis for local businesses.
Google Analytics Adds Google Business Profile Data
Original: Google Analytics Is Adding Google Business Profile Data via @sejournal, @MattGSouthern
Importance: 地域ビジネスの分析が向上する新機能の追加。
Summary
Google has documented a native link between Google Business Profile and Google Analytics (GA). This integration brings local metrics like calls and directions into GA reports, allowing business owners to analyze local performance in more detail.
Key Points
- Local metrics added to GA
- Data for calls and directions available
- Enhances business owner analytics
- No API changes
- Utilizes existing GA interface
View developer summary
Google Analytics will integrate data from Google Business Profile, enhancing local metrics such as calls and directions in GA reports. There are no API changes; the data will be accessible through the existing GA interface.
Source: https://www.searchenginejournal.com/google-analytics-is-adding-google-business-profile-data/578107/
Outlet: Search Engine Journal
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