23% of U.S. Google searches lead to the open web. Clickless searches are on the rise.
Google Search Sends 23% Of Queries To The Open Web
Original: Google Search Sends 23% Of Queries To The Open Web via @sejournal, @MattGSouthern
Importance: Google検索のトラフィックシェアの変化は、広告運用やSEO戦略に影響を与える可能性があるため。
Summary
New data reveals that most Google searches in the U.S. end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem. It's reported that 23% of searches are sent to the open web.
Key Points
- Most Google searches end without a click
- 23% of searches are sent to the open web
- Decreasing traffic to sites outside Google's ecosystem
View developer summary
Recent statistics indicate that 23% of Google searches lead to the open web, highlighting a decline in user engagement with external sites as most searches end without clicks.
Source: https://www.searchenginejournal.com/google-search-sends-23-of-queries-to-the-open-web/578724/
Outlet: Search Engine Journal
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