Dentsu Digital has released 'OmniVisit'. Cross-media analysis of ad effectiveness is now possible.
Dentsu Digital Launches OmniVisit, a Cross-Media Store Visit Analysis Solution
Original: 電通デジタル、媒体を横断した来店効果分析ソリューション「OmniVisit」の提供を開始
Importance: 新たな分析ソリューションの提供は広告運用に影響を与える可能性があるため。
Summary
Dentsu Digital has launched a new solution called 'OmniVisit'. This tool aims to analyze the effects of online and offline advertising cross-media, measuring impacts on store visits and sales. Advertisers are expected to gain easier insights into performance across different media.
Key Points
- New store visit analysis solution 'OmniVisit'
- Integrated analysis of online and offline ad effectiveness
- Supports advertisers in performance understanding
View developer summary
Dentsu Digital's 'OmniVisit' is a solution designed to evaluate the effectiveness of online and offline advertising integratively. It quantifies the impact of advertising on store visits and sales, visualizing performance across various media. This enables advertisers to optimize marketing strategies and enhance ROI.
Source: https://markezine.jp/article/detail/77101
Outlet: MarkeZine
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